From Checkout to Client Care: How Mindbody Supports Bodyworks DW

Bodyworks DW, founded in 2007 by licensed massage therapist David Weintraub, is a New York City–based studio dedicated to helping clients overcome pain and restore mobility through advanced, results-oriented massage therapy. With two convenient locations in the Financial District and Midtown, the studio provides personalized treatments, ranging from chronic pain relief and post-surgical recovery to sports, prenatal, and deep tissue massage. Recognized as one of the city's leading medical massage practices, Bodyworks DW focuses on delivering long-term solutions through structured, client-centered care. 

Weintraub also built Bodyworks DW as a place for professional growth, helping new therapists transition from massage school to managing their own practices. This culture of mentorship ensures staff continually refine their skills through advanced training, resulting in the highest standard of care for clients. Today, the studio employs a team of 16 therapists who serve both New Yorkers and visiting clients seeking restorative, results-driven massage. To learn more about Bodyworks DW's journey with Mindbody, we spoke with Nicole Bradbury, Weintraub's assistant. 

Enhancing the day-to-day with Mindbody

When Bodyworks DW first considered a management platform, they needed a system that could organize scheduling, streamline client communication, and grow with the business. Mindbody stood out because it was already a prominent and trusted scheduling platform in New York. 

The team needed a platform that was both client and therapist friendly. Many of the therapists at Bodyworks DW are early in their careers, so it was essential to have a platform that made it easy to manage individual sessions and seamlessly handle client checkouts. Mindbody's scheduling features, integrated payment options, and marketing capabilities provided exactly what they were looking for. 

Bradbury explained that Mindbody has become an essential part of Bodyworks DW's operations. The seamless booking system makes it easy to bring in new clients and schedule sessions, while the streamlined checkout process has simplified day-to-day tasks. Meanwhile, automated marketing features like confirmation emails and promotional texts have saved the team valuable time. 

For the therapists, the Mindbody Business App has been especially valuable. Staff can easily check out clients directly from their phones, giving them greater autonomy and helping to build stronger customer relationships. Bradbury also explained that many of their therapists are at a stage in their careers where they're considering private practice, so having the ability to manage transactions themselves from a mobile device has been helpful and convenient. "The Business App empowers our team to provide a seamless client experience while managing the handoff of payments directly—it's made the process incredibly smooth for both staff and clients," she said. 

Mindbody Payments has also been a game-changer. After adopting tap-to-pay and contactless payment options, Bodyworks DW has seen faster transactions, easier tipping, and reduced credit card fees compared to storing cards on file. "Previously, we often checked clients out using the card on file, which was convenient but came with higher credit card fees. With the Stripe readers, tap-to-pay has not only streamlined the checkout process but also helped us save on fees," shared Bradbury. Overall, clients appreciate the modern, secure payment options, and therapists benefit from a smoother checkout experience. 

Mindbody enables growth and client retention

For Bodyworks DW, Mindbody isn't just a scheduling system; it's a growth partner. The platform's marketing feature helps attract new clients through automated campaigns, while its user-friendly booking system makes it easy for clients to return. 

The ease of use is particularly important for their clientele, who tend to be older. In fact, the simplicity of the system has helped Bodyworks DW maintain strong client relationships and ensure repeat visits. 

Mindbody has also allowed Weintraub and his team to focus more on what matters most: providing exceptional massage therapy and supporting the development of new therapists. Administrative burdens are lighter, workflows are smoother, and the studios are better positioned to scale. 

Continuing to support clients and therapists

With over a decade of partnership, Bodyworks DW continues to rely on Mindbody to manage daily operations, support their staff, and deliver excellent client experiences. As Bodyworks DW looks to the future, their commitment remains the same: supporting both therapists and clients through exceptional care. And with Mindbody as a partner, they have the tools and flexibility to continue growing their impact in New York City's wellness community.