Increase the likelihood that someone conducting an online search finds your salon through search optimization, or SEO. You want your salon to appear as close to the top of the results on search engines, like Google or Bing, as possible. Someone looking for a service is more likely to book an appointment with a salon on the first page than a business seven pages in. Make sure that your salon is seen with SEO best practices.
Reference our checklist as you’re working on your salon’s site to climb up the search rankings by ensuring:
- Exceptional content
- A secure website
- Use of targeted keywords
- Ease of mobile browsing
- Use of alternative text
- Strong external and internal linking