10 Ways Spas Can Prep for Mother’s Day

Spring's here, which means it's time to prepare for Mother's Day—one of the most profitable days of the year for spas. To ensure your spa is ready for the surge of clients looking to purchase gifts or schedule treatments, it’s essential to start planning your marketing efforts now. By getting a head start on your marketing and promotions, you’ll be ready to celebrate moms and boost your spa’s bottom line.  

From strategic campaigns to thoughtful service offerings, we’ve got the inspiration you need to make this Mother’s Day a success. 

1. Prepare your staff

Before launching any campaign or promotional offers, ensure your team is aligned and trained on special packages, pricing details, and service enhancements. Also educate them on upselling techniques and how to recommend gift cards and packages. A knowledgeable and enthusiastic team will help turn interest into bookings and sales. 

2. Create a special Mother's Day gift package

Design spa packages that speak directly to what moms truly want: relaxation, rejuvenation, and a well-deserved moment of peace. These carefully curated Mother’s Day packages not only cater to their needs but also simplify gift-giving for shoppers. Whether it’s stress relief, skin revitalization, or a quiet escape, your packages should reflect the services that moms are most likely to seek and enjoy. For instance, you could offer a "Relax and Restore" package that includes a Swedish massage, a hydrating facial, and calming aromatherapy. 

Pro tip: Promote your Mother’s Day package with a limited-time offer and a sense of urgency. Try a pop-up on your website, social media post, or place clear signage at your front desk and treatment rooms to catch clients while they’re already in the mood to book or buy. 

3. Make it a family affair

For mothers, one of the best parts of Mother’s Day is spending it with loved ones. Lean into that sentiment by creating specials designed for the whole family to enjoy together. For example, you could offer a “Mommy and Me” promotion that includes facials, massages, or other spa treatments designed for two people to enjoy together. Additionally, you might establish a special Mother’s Day group rate that encourages moms to bring in their daughters, sisters, mothers, or grandmothers, inviting all generations to your spa this Mother’s Day.

4. Offer exclusive discounts and promotions

Limited-time discounts are an effective way to create urgency and encourage immediate action—but they’re also a smart strategy for drawing in new clientele. Shoppers are more likely to try a new spa when there’s an enticing offer attached, making Mother’s Day the perfect time for exclusive intro offers and packages. 

Consider offering a percentage off for early bookings, bonus add-ons with gift card purchases (such as a free product or treatment enhancement), or discounts for group visits. For new clients, bundling an intro offer with your Mother’s Day promotions can turn a one-time gift into a lasting relationship. 

Pro tip: Make the most of promoted introductory offers in the Mindbody app. By promoting your offer, you can attract new clients by featuring it prominently on the Home, Search, and Deals screens of the Mindbody app, as well as in your business listing. 

5. Launch gift card promos

Gift cards remain one of the most popular and practical Mother’s Day gifts, making them a must-have offering for your spa. They’re an easy, thoughtful way for shoppers to celebrate the moms in their lives, especially when they’re short on time or unsure of what to choose. Offer both digital and physical gift cards to suit every shopper’s preference. You also elevate the experience by presenting the gift cards in nice packaging or bundling them with a discounted service or retail product to add extra value. 

Pro tip: With Mindbody, you can sell online gift cards directly from your website or app, allowing you to personalize them with your brand’s messaging and photos. Clients can easily redeem their gift cards when booking a service or introductory offer, making the entire experience seamless from purchase to appointment. 

6. Assemble spa gift baskets for mom

Many moms love the idea of an at-home spa day just as much as a visit to the spa itself. Create beautifully packaged gift baskets featuring your most popular retail items, including body oils, scrubs, facial serums, lotions, and essential oils, to give shoppers an easy, luxurious gift option. 

These baskets can be sold on their own, bundled with a gift card, or offered as a discounted add-on for clients receiving in-spa services. It’s a great way to extend the spa experience beyond the appointment, allowing moms to continue their self-care rituals in the comfort of their own homes. 

7. Host a Mother's Day event

Create a memorable in-spa experience by hosting a special Mother’s Day event. Offer mini-treatments, light bites, refreshing drinks, and exclusive one-day-only deals to draw in guests and showcase your services in a relaxed, festive setting. 

Feature a thoughtfully curated menu of Mother’s Day-inspired services so attendees can sample what makes your spa unique. This is a perfect opportunity to introduce your offerings to new clients and encourage existing ones to try something new. To drive future bookings, hand out special coupons or discounts that can be applied to upcoming visits. 

8. Add a complimentary treat to services

Delight your clients by offering them a little something extra, such as a glass of champagne or wine, a cup of tea, a mini dessert, flowers, or a gift bag filled with product samples to take home. 

These small, thoughtful gestures not only create a more memorable and elevated experience, but they also serve as a subtle way to introduce clients to your retail offerings. A complimentary product sample allows them to try something new, which may inspire future purchases, all while making them feel pampered and appreciated. 

9. Implement an email and text marketing campaign

If you’re planning to offer special Mother’s Day packages, services, or discounts, it’s essential to spread the word through strategic marketing. Create a targeted email and text campaign to ensure your audience knows exactly what you’re offering and how to take advantage of it. 

Your messages should clearly highlight key details about your packages, gift cards, events, and exclusive promotions. Be sure to include strong calls to action and direct booking links to minimize friction and make it easy for clients to reserve their spot or make a purchase. 

Pro tip: Mindbody + Attentive make it easy to set up and manage personalized SMS and email campaigns—all within the Mindbody platform. This integration allows you to send timely, targeted messages about upcoming events, special offers, and promotions, helping you stay connected with clients and drive more engagement. 

10. Promote your specials on your website and social media

Use social media to create excitement around your Mother’s Day specials and connect with your audience. It's the perfect space to spotlight your packages, gift cards, events, and exclusive promotions, while also boosting visibility through giveaways and contests. 

Think about offering a product bundle or complimentary service as a prize, and encourage followers to enter by liking, commenting, and sharing your post. This not only drives engagement but also helps expand your reach and attract new potential clients. 

Also make sure your website highlights your Mother's Day offers. You can add a prominent homepage banner or pop-up with a compelling call to action, such as “Buy Now” or “Book a Mother's Day Package.” This ensures every visitor immediately sees your promotion and knows exactly how to take advantage of it. 

Make this Mother's Day one to remember

Implementing even a few of these Mother’s Day strategies can help you create a memorable experience for your clients while also driving profitability for your spa. Mother’s Day is more than just a seasonal revenue boost; it's an opportunity to connect with your community, build lasting trust, and differentiate your business through high-quality service. Every thoughtful detail is a chance to show moms they’re truly appreciated and to turn first-time guests into loyal, long-term clients.