6 Barbershop Marketing Tips for Father's Day

As Father’s Day draws near, consumers are on the lookout for meaningful ways to celebrate the dads and father figures in their lives. From cutting-edge gadgets to memorable experiences, this year’s average shopper is expected to spend nearly $190. With 75% of consumers planning to celebrate and total spending projected to reach $22.4 billion, it’s a prime opportunity for barbershop owners to position themselves for a share of the action. 

To make this Father’s Day a financial success, your barbershop’s marketing efforts will be key. From creating enticing gift bundles to launching a strategic campaign, this is your chance to attract loyal clients and potential newcomers.   

Here are six creative ideas to help turn your shop into the go-to destination for celebrating Dad.  

1. Offer a Father's Day service bundle

Create a Father’s Day menu featuring curated service bundles that make it easy to  gift a premium grooming experience. You can bundle classic combinations like a wash, haircut, and beard trim, or elevate the experience with a relaxing hot towel treatment, razor shave, and nourishing oil treatment. 

As more men invest in their grooming routines, Father’s Day is the perfect opportunity to help them treat themselves, or be treated, with a well-deserved day of self-care. These well-crafted bundles add value and simplify decision-making for shoppers. 

2. Curate a Father's Day gift set

Take the guesswork out of gifting by creating ready-to-go Father’s Day gift sets that clients can easily grab in-store. Include grooming essentials like shampoo, conditioner, beard care products, and aftershave. To make the set even more memorable, consider adding branded merchandise such as beer mugs, koozies, bottle openers, or combs. 

These practical yet personal touches not only appeal to dads but also serve as subtle advertising for your business. A well-curated gift set offers a convenient, elevated option for shoppers and helps your barbershop stand out in the process.

3. Promote your gift card options

Digital and physical gift cards are among the most popular items purchased to show dads some love. They’re the ideal choice for last-minute shoppers and are also appealing to those who aren't sure what to buy but are aware of the recipient's favorite spot.  

Make sure to promote gift cards at your barbershop in the days leading up to Father’s Day, as they are likely to be big sellers. With so much potential profit out there for gift card sales, promoting them at your shop is a must.  

If you want to take your gift cards up a notch, design some specifically for the occasion. Ensure they are highly visible by promoting them in-house, on your website, across your social media pages, and through your email marketing campaigns. 

4. Offer freebies or discounted add-ons

Encourage clients to explore more of your services by offering a special menu of Father’s Day freebies or discounted add-ons. For example, if a client comes in for a haircut, you might include a complimentary beard trim. Or, if they book a beard service, offer them a facial at a reduced rate.  

These small but meaningful perks not only enhance the client’s experience—they also introduce them to services they might not have tried otherwise. It’s a smart way to boost value while potentially increasing their spend during future visits. 

5. Collaborate with local businesses

Father’s Day is the perfect opportunity to team up with complementary local businesses and expand your reach. Partner with fitness studios, clothing stores, local breweries or distilleries, massage therapists, or spas to cross-promote your services and tap into new customer bases. 

These collaborations can take many forms—offer exclusive discounts to each other’s clients, create co-branded gift bundles, or simply ask to leave your business cards or flyers at their location.

6. Spread the word with a multi-channel marketing campaign

Don’t let your Father’s Day promotions go unnoticed—get the word out with a strategic multi-channel marketing campaign. Use social media to share posts, run targeted ads, and even host giveaways to boost engagement. Update your website with banners or pop-ups to highlight your Father’s Day specials and guide visitors to take action. 

Go a step further by launching email and SMS campaigns to inform both current and prospective clients about your limited-time offers. Be sure to clearly communicate deadlines to create a sense of urgency and encourage early bookings.  

Mindbody's partnership with Attentive makes it easy to send automated, personalized messages to your audience. You can also leverage the Mindbody App to promote introductory offers and attract new clients directly through the platform.

Celebrate dads this Father's Day

Don’t miss the opportunity to turn Father’s Day into a successful sales and marketing moment for your barbershop. With thoughtful planning and timely promotion, you can create offerings that resonate with both loyal clients and newcomers looking for the perfect way to treat the dads in their lives. 

Start preparing early so you have time to curate your service bundles and gift sets, connect with local businesses, and map out your marketing strategy across every channel. The more proactive you are, the more visibility you'll gain, and the more likely you are to fill your books and boost revenue.