8 Tips for Marketing Your Beauty or Wellness Business During the Holidays

The holiday season is one of the biggest revenue opportunities of the year. And while shoppers may be searching for the latest electronics or fashion trends, it's also a peak moment for the beauty and wellness industry. Your clients are actively looking for ways to treat themselves and their loved ones, whether that's through meaningful gifts, gift cards, or last-minute appointments. With the right marketing strategy, you can stay top-of-mind and capture their attention as they check off their holiday lists. 

Here are eight marketing strategies to help your beauty or wellness business make the most of the holiday season. 

1. Create bundled holiday packages

Bundled services are a smart way to offer convenience, value, and ready-to-gift options during the holiday season. At this time of year, people are often pressed for time and scramble to make last-minute purchases. Curated bundles remove the hassle and stress from the gifting process, giving shoppers an easy, thoughtful option they can feel confident about. Whether clients are treating themselves or shopping for someone special, these packages make the decision simple. 

For example, if you own a nail salon, you could offer a mani-pedi bundle with a festive holiday upgrade, like a complimentary peppermint scrub or seasonal polish. If you run a day spa, consider a self-care bundle that includes a spa gift card, skincare kit, candle, and bath soak for an elevated at-home experience. 

When you promote these bundles, emphasize their convenience, cost savings, and "gift-ready" appeal. They're designed to make holiday shopping easier—and more enjoyable—for your clients. 

2. Offer discounts on services and retail products

Holiday promotions help boost sales and encourage both new and returning clients to book. Limited-time discounts on your most popular treatments, services, and retail products can help drive a sense of urgency. Promote your offers early so clients have time to plan ahead but keep the promotional window short to create a sense of urgency. Highlight how discounted services and products make perfect, budget-friendly gift options for loved ones who could use some extra self-care. 

You might offer: 

• Percentage-off deals on your best-selling services, like facials, massages, or lash sets
• BOGO product specials
• Free product or service add-ons with a purchase (e.g., free deep conditioning treatment with a haircut) 

3. Promote intro offers for new clients

The holiday season is an ideal time to attract fresh faces. This is especially true for shoppers looking to treat themselves or try something new before the new year. Offering special intro rates during the holidays creates a low barrier to entry for people who may be curious but hesitant to commit. 

Promote these intro offers on your website, booking app, social media channels, and in-store signage. Frame them as an easy way for new clients to test out your services. 

Consider options like: 

• First-time hot stone or aromatherapy upgrade
• New client straight-razor shave at an introductory price
• Discount on first chemical peel or microdermabrasion
• IV therapy or wellness injection intro discount 

Pro tip: Mindbody allows you to create Promoted Intro Offers directly within the platform. These offers automatically appear to new clients, making them highly visible and simple to purchase. 

4. Encourage clients to purchase gift cards

Gift cards are one of the most profitable and most popular holiday purchases for businesses. They're perfect for last-minute shoppers or anyone unsure of what to buy, offering a simple, thoughtful solution. 

To encourage even more sales, consider offering seasonal incentives such as "Buy a $100 gift card, get a $25 bonus card" or including a free product sample with every purchase. These bonuses add extra value for the buyer and increase the likelihood that both the gift card recipient and the bonus-card holder will return in the new year. It's a win-win for revenue and long-term client retention. 

Promote your gift card specials across every channel, including email, SMS, social media, your website, and in-store signage. The easier and more visible you make the purchase process, the more gift cards you'll sell throughout the holiday season. 

5. Launch a social media campaign

Social media is one of the most effective ways to reach both current and prospective clients. Whether you're sharing eye-catching graphics or short-form videos, the holiday season is the perfect time to elevate your presence. Curate a mix of content that stops the scroll and inspires your audience as they browse for the perfect gifts. 

Here are a few social media ideas to get started: 

• Create and share a holiday gift guide featuring your most popular services and products.
• Post behind-the-scenes content showing how you prep for clients and manage the holiday rush.
• Highlight seasonal services, limited-time packages, and special offers.
• Involve your clients—share transformations or testimonials to showcase the value you deliver. 

To maximize engagement, use trending holiday hashtags and audio, post consistently, and maintain a cohesive seasonal aesthetic that stands out. 

6. Boost engagement with social media giveaways

Who doesn't love free stuff? Giveaways are a fun and effective way to grow your audience and get people interacting with your holiday content. Encourage participants to tag friends, share your post, or follow your account to enter—these simple actions increase reach, spark conversation, and give your engagement a major boost. 

Giveaways keep your business top-of-mind for current clients while also introducing your brand to their followers. For the prize, consider offering a free service, a product bundle, or a gift card to encourage future bookings. 

7. Invest in Social Media Ads and Google Ads

Organic reach can only take you so far during the crowded holiday season. Paid ads on platforms like Instagram, Facebook, TikTok, Google, and Yelp help you reach local shoppers who are actively searching for services, gift ideas, and last-minute appointments. 

Before launching your campaigns, set a clear budget and target audience. A defined budget keeps your strategy intentional and ensures you're getting the most out of every dollar. Additionally, refining your audience increases your chances of appearing in front of the people who are most likely to book or buy.  

If you've already created great content or promotions for the season, you don't need to start from scratch. Boost your highest-performing posts or turn existing graphics, videos, or offers into ads. This helps you amplify what's already resonating while saving time and effort.

8. Engage clients through email and SMS campaigns

Email and SMS marketing allow you to reach clients directly, share timely offers, and keep your business top-of-mind during the busy holiday season. Use these channels to promote exclusive deals, remind clients to book before appointments fill up, and announce new or limited-time seasonal services. 

You can boost your results by segmenting your audience so you can tailor messages to each client group—whether they're loyal regulars, inactive clients, or people who signed up for updates but haven't booked yet. Personalized communication cuts through the holiday noise and helps increase opens, clicks, and conversions. 

Pro tip: Mindbody's marketing tools make email and SMS outreach even more powerful by giving you access to pre-built templates, automated campaigns, and easy audience segmentation; all designed to help you send targeted messages with minimal effort. 

Get ahead of the holiday rush with a strong marketing plan

The holiday season moves fast, which is why the best time to prepare is right now. By building a thoughtful marketing plan early and putting it into action, you'll stay ahead of the rush, stand out from competitors, and ensure your clients think of you when they're ready to book or buy. From seasonal promotions to targeted email campaigns and curated gift options, every strategy you implement now sets you up for stronger engagement, fuller schedules, and higher revenue in the months ahead.