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3 Simple Steps to Determine if ClassPass Is Right for Your Fitness Business

By Kinsey Livingston

As businesses rebuild from the pandemic, finding new customers is more important than ever. One strategy to fill your empty spots is to use ClassPass. But is it right for your business? Here are three easy steps to see if it is:

1. Evaluate your current capacity

Most fitness businesses do not operate at maximum capacity. While you may have popular classes that sell out, fitness business owners typically operate at a capacity that is between 30-70% of full capacity – that's a lot of empty bikes or yoga mats, and a lot of money left on the table.

Take a look at your current capacity. Are you filling all spots? If not, ClassPass can help you fill capacity that is often left unused.

2. Check to see if ClassPass operates in your area

ClassPass is currently available in 30 countries across the globe. You can search to see if they operate in your area. Don’t see your location? ClassPass is actively expanding to new locations so you can always reach out to request your city be added.

3. Calculate your revenue potential

While studios using ClassPass see a typical revenue increase of 10-20%, the ClassPass earnings calculator can help you estimate your revenue potential. The calculator takes into account the number of locations you have, the types of services you offer, the number of classes you offer per week, your local competition, and the normal price of each class.

ClassPass is designed to help you fill the spots that would otherwise go unfilled—with no extra effort or marketing from you. Once you partner with ClassPass, those empty class spots could soon be filled with paying customers.

Want to learn more about ClassPass?

Visit ClassPass

About the author:

Kinsey Livingston

Kinsey Livingston

VP of Partnerships


In her role, Kinsey oversees the sales, account management, corporate sales, sales operations and enablement teams, in addition to leading the Women at ClassPass group. Previously, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition and upsell organisations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband and twin toddlers.

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