Skip to main content
Mindbody + ClassPass with client at spa front desk

How Salons, Spas, and Wellness Businesses can Use ClassPass to Grow Their Revenue

By Kinsey Livingston

You may know ClassPass as the monthly subscription service that provides consumers with access to fitness studios and gyms across the globe. What you may not realize is that salons, spas, and wellness businesses can also list services and expand their reach to hundreds of thousands of ClassPass members. In fact, only half of the merchants that work with ClassPass today are fitness locations, the rest are salons, spas, and other wellness businesses.

Access a wider audience looking for services like yours

By joining ClassPass as a partner, you gain access to the hundreds of thousands of ClassPass members that use the app to discover and reserve at businesses in their communities. In 2020, 95% of ClassPass subscribers reported that they plan on frequenting beauty and wellness businesses at least once every 2-3 months when their cities reopen, with 46% planning on booking multiple times each month upon reopening. These users are people who specifically love variety and discovering new businesses in their neighborhood—80% of ClassPass bookings are for businesses that members have never previously visited.

As we emerge from the pandemic, rebuilding your business and attracting new customers will be more important than ever. ClassPass can help you fill your appointments and grow your revenue.

How does it work?

Users who sign up for ClassPass receive a monthly allotment of credits that they can use on a variety of experiences, like fitness classes, massage, cryotherapy, facials, haircuts, and more. The credit value of an appointment varies based on type, time, popularity, location, etc.

It’s easy to get started

It takes about 10 minutes to get your business listed on ClassPass. You can choose the number of appointment slots you’d like ClassPass to help you fill and ClassPass does the marketing for you. ClassPass will also send an email reminder to your attendees so they show up on time.

How can I determine if ClassPass is the right choice for my business?

ClassPass will provide you with customized dashboards so you can easily track your performance. You can review reservation history, revenue earned, utilization, and more. While it varies widely by location and type of service, businesses typically increase their revenue by 10-20% by using ClassPass.

In just four months using ClassPass, Cryofuel saw 552 unique users and total revenue of $21.4K.

Want to learn more about how ClassPass can help you grow your revenue?

Visit ClassPass

About the author:

Kinsey Livingston

Kinsey Livingston

VP of Partnerships

ClassPass

In her role, Kinsey oversees the sales, account management, corporate sales, sales operations and enablement teams, in addition to leading the Women at ClassPass group. Previously, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition and upsell organisations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband and twin toddlers.

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.

We're committed to your privacy. Mindbody uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time. View Privacy Policy

Back to top