If you're ready to ramp up your social media marketing efforts, Facebook ads are the way to go. With effective Facebook advertising, your salon or spa will be seen by the right people, at the right time. Plus, Facebook ads are a relatively inexpensive way to create brand awareness and increase your business's clientele.
Although it might take a bit of practice and experimentation to navigate your Facebook ads account and determine what ad formats, creative, and budget work best, Facebook advertising can be a very smart, and effective, way to spend your marketing dollars and make a big impact. Unlike your regular Facebook and Instagram page, and other organic social media platforms, Facebook ads allow you to specify your goal (your ad campaign), create the audience your message is served to (your ad set), and decide how it's displayed (your ad format).
Ready to get started with advertising and create your first Facebook ad campaign?
Download our step-by-step guide to see how Facebook marketing and ads can build your brand, stay top-of-mind with current customers, and increase new business.
In no time, you'll become a seasoned social media advertiser by learning how to:
Define a campaign objective within Facebook Ads Manager, aligning with your overall marketing goals
Generate a Facebook ad budget and schedule to ensure what you create reaches your target audience at the right time
Build your Facebook ads set based on interests, lookalike audiences, or custom audiences using a Facebook pixel retargeting your website traffic
Create an enticing visual, including photo carousels or video ads, that resonates with potential customers
Analyze results to make sure you've chosen the right ad type and included a high-converting call-to-action (CTA)
Interested in upping your social media game altogether? Download the following guides to take your social media marketing efforts to the next level: