Social Media Strategy Guide: Using Social to Grow Your Business

Today, social media marketing is an essential part of any business strategy, especially for small businesses. Your social media presence on platforms like Facebook, Instagram, and TikTok provides you with endless, and relatively inexpensive, opportunities to engage with your target audience. However, with so many social media platforms to master, it can be daunting to learn the nuances of each, determine what type of content to post, and use that information to create a solid strategy. That's where this social media marketing strategy guide can help.

Which social media platform (or platforms) makes the most sense for your small business to focus on for your target audience? For example, TikTok skews younger (especially 18–29), while Facebook has the strongest reach among 30–64—while Instagram reaches most age groups.

What type of social media content works best on each platform? This is a key component of your social media strategy. For example, Facebook is a social media network that can be used to share a variety of content, including videos, photos, and articles. Instagram, on the other hand, is a more visual platform used for sharing and engaging with photo and video content. TikTok features short-form video content with a UGC vibe. 

How can you determine the best days and times to post on each platform for maximum engagement and reach? While the content you post on social media is key, the day and time you post it can be just as important. Your platform data, plus best practices found online, can pinpoint when to post for the most attention.

What are meaningful social media goals and which metrics will actually measure your marketing success? Do you need to adjust your content? Is your social media strategy, in general, working the way you want it to for your business? It's important to determine what your specific goals are for your social media efforts as well as the specific metrics to review, whether or not you've reached them.

Download our Social Media Strategy Guide to dive deeper into:

• Which social media platforms make the most sense for your small business
• What content works best on each platform, and optimal times to post
• How to set social media goals and what metrics to track
• Upcoming trends in social media marketing, and more!

If you want to get into specifics, check out our guides on Facebook, Facebook advertising for your fitness business and salon or spa, and Instagram.