New Mindbody Pricing in the US: $79 per Month for Small Fitness and Wellness Businesses
Last updated: October 2, 2026
Key Takeaways
At $79 USD per month in the US, Mindbody offers a complete solution at one of the most competitive prices for small businesses with more than one staff member.
At $79/month businesses get everything they need to run and grow their businesses with Mindbody: booking and payments, a website with a booking widget, reporting, client and staff management, growth tools, and support.
A key differentiator of Mindbody is that a customized website is included in all plans. Most competitors either don't offer a website solution at all, meaning extra cost and work to source one elsewhere, or charge significant extra monthly and setup fees on top of their base price.
Mindbody's all-in-one solution means fewer manual tasks, more convenient booking, better visibility into performance, and additional opportunities to attract and retain clients.
Mindbody now starts at $79 USD per month, per location, for fitness, wellness and beauty businesses in the United States. With this new entry price, the platform offers one of the most competitive prices for small businesses with more than one staff member.
At $79 USD per month, small businesses get everything they need to run and grow their business:
- Booking and payments: self-serve booking with integrated payments, automated reminders and confirmations, and no-show and late cancellation fees to avoid empty slots.
- Online presence: a seamless booking experience with a customized website, including a branded booking widget embed.
- Reporting: AI Insights that translate business performance into actionable takeaways, plus predictive models that surface which clients are most likely to churn, the revenue at stake, and who has the potential to spend more.
- Client and Staff Management: customer information and staff records, all in one place.
- Growth tools: dynamic pricing, intro offers, ClassPass integration, Reserve with Google integration, and exposure no competitor can match—a listing on the Mindbody app, where 3M+ consumers are actively searching for fitness, beauty, and wellness services. On average, more than 22,000 consumers per month discover and make their first purchase at a business through the Mindbody app.1
- Support: free one-on-one onboarding sessions with a dedicated specialist, an AI Assistant that provides instant, around-the-clock answers, and 24/7 support by phone, chat, or email.
All this with unlimited user access, which can be especially useful for small businesses preparing to grow because they won't be charged more simply for adding another team member at an existing location.
Whether a business is opening, just getting started, or already established, Mindbody can support it at its current stage and as it evolves.
Rather than relying on a patchwork of disconnected tools, Mindbody provides business owners with a single platform to manage their day-to-day operations, with the ability to add more advanced capabilities as their business grows.
[1] Based on 2025 Mindbody data of consumers who self-reported finding a business via the Mindbody app.
What to consider when comparing wellness management software prices
When comparing prices between providers, business owners should watch out for:
- Per-staff fees: some providers charge per staff member. That means the software bill grows with every hire—punishing the growth the business is working toward.
- Hidden payment fees: gateway fees, maintenance fees, and PCI compliance fees can be stacked on top of standard payment rates.
- Platform fees on top of payment rates: some providers charge a platform fee in addition to the payment processing rate.
- Missing features that cost more elsewhere: if a plan is missing key features, the business ends up paying for other software to fill the gap—plus the time it takes to manage multiple systems instead of one.
- Room to grow: will the software still fit the business in a year or two, or will the business outgrow it and end up switching all over again?
- New client discovery: does the platform help new clients find the business, or is that left to the owner to figure out alone?
How does Mindbody's pricing compare to other wellness management software?
At $79 USD per month, Mindbody offers a complete set of features for small businesses, with no fees for additional users and a payment processing rate plus a fixed fee of $0.10 to $0.30 (in North America and Asia). Other software providers like WellnessLiving, and Vagaro may advertise lower entry prices, but cap those prices at a single staff member.2 So for businesses with more than one staff member, or that plan to add one soon, platforms that look cheaper at first can quickly become more expensive than Mindbody as the team grows.
It's also worth noting that Mindbody includes a done-for-you customized website, powered by Playlist, that delivers a professionally designed, SEO-optimized, mobile-ready website included in the $79 entry price. Many providers, such as Glofox, Mangomint, Momence and MarianaTek, don't advertise a website solution, meaning extra cost and work to source one elsewhere. Providers that do offer one, charge significant extra: WellnessLiving charges $199/month plus separate setup fees of $699, and Vagaro charges $699 to build a custom site, resulting in significant costs on top of their base price.2
As operations become more sophisticated, Mindbody handles the complexity and avoids a painful migration process. Businesses can consider additional tools and higher-tier capabilities, including:
- More advanced reporting and analytics: such as benchmarks on key metrics against similar businesses by category and region, powered by a dataset of ~40K studios, so businesses can understand how their performance stacks up.
- Email and SMS marketing: a powerful built-in email and text platform where businesses can grow their client lists, automate campaigns, and drive bookings in one simple, connected experience. Small and medium Mindbody customers who opted in averaged $697 in attributed revenue, 25 opt-ins captured, and a 46% opt-in conversion rate.3
- AI-powered front desk support: an AI-powered front desk that answers client questions and helps them book or reschedule automatically, without adding extra staff.
- A custom-branded mobile app: gives businesses their own app, so they can turn visitors into regulars and loyal clients into repeat bookings, driving more visits, stronger relationships, and higher spend.
Mindbody's tiered structure gives business owners the opportunity to choose a platform that meets their needs today while providing flexibility and capabilities to support future growth. By investing in a system they can grow with from the start, owners can spend less time managing technology transitions and more time focusing on their customers and their business.
2Competitor pricing and feature comparisons are based on information published on each provider's website as of September 2026 and are subject to change.
3Based on Mindbody-Attentive customer data for October 2025. Metrics reflect average performance for businesses with 1-9 locations that sent their first Attentive SMS or email message at least one month prior, adopted at least one Attentive feature, and were active at the time of analysis. Revenue reflects sales and bookings attributed to Attentive messages in accordance with Attentive's attribution methodology. Opt-in conversion rate represents the percentage of consumers who opted in through an Attentive sign-up unit and subsequently completed a booking or purchase. Analysis includes only consumers who first engaged with an Attentive message in September 2025 or later.
What plans Mindbody offers
Mindbody offers three plans in the U.S.:
- Starter: For businesses that want foundational features to run and grow their business.
- Accelerate: For businesses that need to manage more complex workflows, including additional reporting and operational controls.
- Ultimate: For businesses looking for more advanced tools, such as email and SMS marketing and AI-powered front desk support.
Accelerate and Ultimate are quote-based—talk to a Mindbody sales representative to get a quote.
How a connected platform can deliver a stronger return
Without an all-in-one platform, business owners may find themselves constantly moving between a booking calendar, payment processor, client database, staff schedule, reporting dashboard, and marketing service.
While each individual subscription might seem manageable, paying for and maintaining the entire collection of tools can become difficult over time.
Consolidating more of that work with Mindbody can help small businesses:
- Spend less time moving information between systems
- Create more consistent workflows for staff
- Keep client and purchase information connected
- Make booking and payment easier for customers
- Reduce the number of tools that require maintenance
- Add capabilities without starting over on a different platform
The potential return isn't limited to subscription savings. It can also come from fewer manual tasks, more convenient booking, better visibility into performance, and additional opportunities to attract and retain clients.
Want to see which plan fits your business?
Find your offerFrequently asked questions about Mindbody for small fitness and wellness businesses
- What's Mindbody's starting price in the United States?
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In the U.S., Mindbody plans begin at $79 USD per month, per location. That entry price makes Mindbody one of the most competitively priced options available to a small business running a team of more than one member.
Everything a small business needs to run and grow is covered at that price:
- Booking and payments: clients book themselves, payments are built in, reminders and confirmations go out automatically, and no-show and late-cancellation fees help keep slots from going empty.
- Online presence: a customized website with a branded booking widget built in, so booking feels like part of the business rather than a detour.
- Reporting: AI Insights turn performance data into clear next steps, while predictive models flag which clients are at risk of leaving, how much revenue that puts at stake, and who is likely to spend more.
- Client and staff management: client records and team management live in the same place.
- Growth tools: dynamic pricing, intro offers, ClassPass and Reserve with Google integrations, plus exposure no competitor can match—a listing on the Mindbody app, where 3M+ consumers are actively searching for fitness, beauty, and wellness services.
- Support: free one-on-one onboarding with a dedicated specialist at no extra cost, an AI Assistant for instant answers around the clock, and 24/7 help by phone, chat, or email.
A business's final cost may be higher depending on the plan, optional features, payment activity, and other services selected. Owners should review their specific needs with Mindbody before choosing a package.
- Is Mindbody suitable for a small fitness or wellness business?
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Mindbody is the best solution for small fitness and wellness businesses: it delivers everything owners need at an affordable starting price, including the market's best tools for growth, and scales with the business, so owners never have to switch systems as they grow.
Starting at $79 per month, owners can manage important parts of their business through one connected platform. Instead of maintaining separate systems for schedules, client accounts, staff access, website, and payments, they can bring those functions together.
Owners can also introduce more advanced capabilities as the business develops. That means a small business doesn't have to choose between software that fits its current budget and a platform with room for future growth.
- Is Mindbody intended only for large studios or enterprise brands?
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Mindbody supports businesses with a wide range of team sizes, operating models, and growth goals.
The platform can be used by independent instructors, appointment-based practitioners, boutique studios, and small wellness teams, as well as larger and multi-location organizations. The $79 monthly starting price gives smaller businesses a lower-cost entry point into the platform.
Larger organizations may need more advanced features or a customized enterprise solution, while a small operator may only need the foundational capabilities available through Starter. The goal is to select the level that matches the business rather than paying for complexity it doesn't currently require.
- Can my business begin with Starter and move to another plan later?
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A small business can begin with Mindbody's Starter plan and move to a higher tier as its operational or marketing needs expand.
If the owner later needs more reporting, resource controls, analytics, automated marketing, lead management, or other advanced features, the business can explore Accelerate or Ultimate.
- Is Mindbody expensive compared with other fitness and wellness platforms?
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At $79 USD per month, Mindbody is one of the most competitively priced options for small businesses with more than one staff member. Each plan delivers a complete, top-notch feature set with no charge per-staff and a payment processing rate plus a fixed fee. Providers such as WellnessLiving, and Vagaro may advertise a lower entry price, but that price is capped at a single staff member.[2] So once a business has, or adds, a second team member, the cheaper-looking option can end up costing more than Mindbody.
Mindbody also builds a customized website into the $79 entry price at no extra cost. Several providers—Glofox, Momenece, Mangomint and MarianaTek among them—don't advertise a website solution, which means sourcing and paying for one elsewhere. Those that do include one, such as, WellnessLiving and Vagaro, add monthly and setup fees on top of their base price.2
2Competitor pricing and feature comparisons are based on information published on each provider's website as of September 2026 and are subject to change.
- Does Mindbody charge fees beyond the monthly subscription?
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The monthly subscription covers most of what a business needs to run. Three things sit outside the subscription:
- A payment processing rate plus a fixed fee of $0.10 to $0.30 (in North America and Asia) will apply per transaction. Mindbody does not require you to use its payment processing, Mindbody Payments, to run your business on the software. However, some promotional offers include Mindbody Payments as part of the package.
- New clients from the Mindbody app. When the app brings in someone new to the business, Mindbody takes 20% of that person's first purchase, capped at $30. It applies once per new client, and only to clients the business wouldn't have reached on its own.
- Premium add-ons, such as a custom-branded mobile app, AI-powered front desk support, and email and text marketing, when they aren't already included in the plan.
Before signing up, it's helpful to review the specific plan details on the U.S. pricing page to understand the full pricing structure and choose the best fit for the business.
