Introducing the Playlist Platform: The Dream Team You Didn't Have to Hire

Owning and operating a fitness or wellness business often means you'll wear many hats. You teach the class or take the client, then answer the phone, update the website, and try to figure out why there's a dip in bookings compared to the previous month. Hiring help for each of those jobs isn't realistic for most small businesses, and even when it is, finding, training, and keeping good people takes time you don't have.

The Playlist platform is a growing suite of AI-powered tools from Playlist, the parent company of Mindbody. Created specifically for fitness and wellness businesses, these tools are built right into the Mindbody software you already use. AI Concierge, AI Insights, and Customized Websites are three of these tools, and they work like new team members: a front desk, a data analyst, and a web developer. Think of them as the team you didn't have to hire. They extend what you and your staff can do, so you can spend more of your day on the clients in front of you.

Meet your new AI team

Powered by the Playlist platform, your new AI teammates take specific tasks off your plate so you can focus on running your business. Here's what each one handles and which Mindbody plans include it.

Depending on your plan, that means two or three new team members are already available in your Mindbody account.

* AI Concierge is currently available to select customers on the Mindbody Ultimate plan, with broader availability planned

How AI Insights works as your data analyst

AI Insights serves as your data analyst by reviewing the data already in your Mindbody account and turning it into clear next steps. Instead of showing you only what happened, AI Insights flags the trends, clients, and opportunities that need your attention, so you know where to focus and what to do about it.

With AI Insights, you can:

• Know what changed each week: Weekly performance summaries sends a plain-language summary of your performance to your inbox, explaining what shifted and why.
• Win back clients before they leave: Clients at Risk predicts which clients are likely to stop visiting and how much revenue is at stake, so you can reach out in time. Customers using Clients at Risk see a 19% higher client rebooking rate than those who don't.¹
• Grow your most valuable relationships: Big Spenders identifies clients who are likely to spend more, so you can prioritize personalized outreach and targeted offers.
• See how you stack up: Comparative Analytics benchmarks your key metrics against similar businesses by region and business type.
• Turn insights into action: Build targeted client lists from any insight and, on the Ultimate plan, connect directly to Mindbody email and text marketing.

Weekly performance summaries, Clients at Risk, and Big Spenders are available on every Mindbody plan at no additional cost. Comparative Analytics is available on the Accelerate and Ultimate plans.

How Customized Websites works as your web developer

Customized Websites steps in as your web developer by building a website around your logo, brand colors, and content. Your fully branded, done-for-you site launches with Mindbody booking and payments tools built in, and on the Ultimate plan, it also connects to AI Concierge and marketing tools.

Your website is often the first impression a new client has of your business. If it's outdated, hard to navigate, or disconnected from your schedule, potential clients may leave before they ever book.

With Customized Websites, you can:

• Launch fast, with no DIY: Mindbody designs and builds your site using your existing brand assets, and sites can go live in as little as 3 to 5 business days.
• Get found and booked: Your site is built to show up on Google and work on any device, so new clients can find you and book on the spot.
• Skip the upkeep: Design, hosting, and maintenance are included, and staff and schedule changes you make in Mindbody update on your site automatically.

Customized Websites is included in every Mindbody plan at no additional cost.

How AI Concierge works as your front desk assistant

AI Concierge acts as your front desk by handling missed calls, client communication, and bookings inside Mindbody. That means clients get a response even when you're mid-class and can't pick up the phone. When you add AI Concierge to your team, you can choose a preset tone or define your own, and it will chat with clients naturally in your brand's voice.

Every missed call is a client who might book somewhere else, and a voicemail isn't the same as an answer. Instead of returning messages at the end of the day, you can trust that clients are getting a response.

Here's where your AI front desk can help:

• Missed calls: When you miss a call, AI Concierge automatically texts the client back, so they can ask questions, book, or request help
• Client communication: Common questions get answered by text or webchat without pulling you or your staff away from service
• Bookings: Potential clients can easily schedule appointments and classes, so fewer opportunities slip through the cracks

AI Concierge is available on the Mindbody Ultimate plan.

How AI Concierge, AI Insights, and Customized Websites work together

AI Concierge, AI Insights, and Customized Websites work together to support the full client journey. They help from a client's first visit to your website through booking, and they give you insights to guide what comes next. Picture a new client finding you online. Your website, built with Customized Websites, gives them a polished first look and an easy way to learn about your classes or services. If they call with a question while you're busy, AI Concierge picks up, answers, and helps them book. Then AI Insights shows you how your business is performing, so you know what to keep doing and where to adjust.

That's the difference between three separate providers and a team. As part of the Playlist platform built into Mindbody, they work alongside the tools you already use, from your schedule to your client records. Where one-size-fits-all technology falls short, the Playlist platform fills the gap. It pairs the industry's largest fitness and wellness dataset with leading AI models and agentic technology, bringing sophisticated business intelligence to every operator. Every feature is designed to help you attract, engage, and retain clients more effectively.

Growing your business doesn't have to mean hiring for every role. Depending on your plan, two or three of these teammates are already available and ready to get to work.

¹ Based on Mindbody data reflecting the average relative lift from January 1 through August 27, 2026. No guarantees. Results vary.