Mindbody Now Offers Customized Websites Available for All Customers at No Additional Cost

Key Highlights:

Drives discovery and bookings: Your website is often a prospective client's first impression, and it's what turns a Google search into a booking instead of a click to a competitor.

What's new: Mindbody's Customized Websites comes standard on every plan tier, at no additional monthly cost.

Done for you, start to finish: Mindbody's team builds the site using your existing logo, brand colors, and content, so there's no design software to learn and no separate designer to hire.

Competitors charge extra: Momence and WellnessLiving both bill $199 a month for a website, and WellnessLiving adds a one-time setup fee of up to $699, while Zen Planner charges $99 a month.

A professional website should help grow your business—not add another costly project to your plate. It's how new clients discover your business, how they decide to trust you, and how a visit turns into a booking. When it comes to websites, for most small businesses, the options are limited. You can rely on social media and app listings alone, maintain a bare-bones site yourself, or pay for a custom build.

A custom website build can cost up to $10,000, with web design firms typically charging $100 to $149 an hour, and the site still needs ongoing maintenance after it launches. Each path leads to the same result: a website disconnected from the software that actually runs your business, so your schedule, pricing, and availability can fall out of sync with what clients see.

Mindbody's Customized Websites service removes these burdens. It solves the three core problems of owning a website: the ongoing time it takes to maintain, the technical difficulty of building one from scratch, and the cost of custom development. With Customized Websites, you get a professionally designed, fully branded website, built using AI-powered tools, with booking and scheduling integrated from day one.

Competitors typically charge an added fee for a comparable managed service. However, Mindbody and Booker customers on every tier get access to Customized Websites through the Playlist platform at no additional cost.

Why a website matters more than you might think

Your website is often a prospective client's first real introduction to your business. It's where they get a feel for who you are, what you offer, and whether you're the right fit for them. And this usually happens before they've spoken with your staff or walked through your doors. A class schedule or service list that's easy to browse, real photos of your space, and clear pricing all help move someone from curious to booked.

Additionally, your website shapes how you show up when someone searches for a business like yours on Google. A site that's SEO-optimized and easy to navigate once someone lands on it, turns more of those searches into bookings rather than clicks toward a competitor.

Trust plays a bigger role in this than most owners realize. Consumers rate businesses with a website as 41% more credible than those without one, second only to online reviews as a trust signal. That expectation is even stronger among younger consumers: nearly three-quarters of 18 to 24 year olds consider a website necessary to trust a business, slightly above the average across all age groups.

The trouble is, for most business owners, building a website means either taking on a hefty project themselves or paying a designer to do it for them.

Introducing Mindbody's Customized Websites

That's the exact problem Mindbody's Customized Websites was built to solve. The feature is powered by the Playlist platform. Instead of handing you a template and a to-do list, Mindbody's team builds your new website for you, using your existing logo, brand colors, and content. There's no design software to learn and no site to assemble on your own. Most sites are ready to launch in a matter of days.

What's included with Customized Websites:

• Zero DIY, quick to launch. Mindbody does the building. You bring the brand, and the site comes together around it.
• Seamless software integration. Booking and payments are built in, along with a connection to Mindbody's 24/7 front desk assistant and marketing tools.¹
• More visibility and bookings. Your site is optimized to show up on Google and to look great across devices, so new clients can find you and book on the spot.
• Included in every plan. Design, hosting, maintenance, and booking optimization all come standard, a package that would typically cost $2,000 to $10,000 for a custom build. Some out-of-scope requests, like registering a brand-new domain, may carry their own cost, but the website build itself does not.

This is a meaningful difference from what you'll find elsewhere in the industry, and it goes beyond the base subscription price.

• Momence and WellnessLiving both charge $199 a month for a website, on top of the software you're already paying for. WellnessLiving also adds a one-time setup fee: $349 to migrate an existing site, or $699 to build a new one.
• Zen Planner charges $99 a month for a website.
• MangoMint and Zenoti don't offer a custom website option at any tier.²

In many cases, what you get for these fees is a builder tool you still have to design yourself, not a finished site. Mindbody includes a fully branded, done-for-you website for customers in every tier, from a single studio just getting started to a multi-location brand, with no monthly fee and no setup fee.

A stronger first impression, without the extra work

A website that looks good and is built to drive bookings shouldn't be another line item to budget for or another project competing for your time. With Mindbody, it's simply part of your plan: built around your brand, connected to your booking and payments, and ready to go live in days, not months.

¹ Available on Mindbody's Ultimate and Ultimate+ plans.

² Pricing and features based on competitor website information in 2026.