2021 mindbody wellness index

The 2021 Mindbody Wellness Index: Everything You Need to Know

By Margo Badzioch

The Mindbody Wellness Index explores what wellness means and looks like across Australia.

  • What are the healthiest cities in Australia?
  • How are Australians prioritising wellness?
  • How much are they working out?
  • How frequently are they engaging in self-care through beauty and grooming or wellness services?
  • How happy are they?
  • And much more...

The 2021 Mindbody Wellness Index is a bit different than in years past; this time, we’re digging into what wellness looks like during COVID-19, the global pandemic that has upended our sense of normalcy, especially across the wellness industry. 

The way we connect to wellness has changed—but that doesn’t mean that it’s become any less important. In fact, almost 54% of Australians say they’re more focused on their health and wellness since COVID. That’s precisely why this year’s Mindbody Wellness index is one of the most important deep dives we’ve done.

The 2021 Mindbody Wellness Index...what is it? 

The Mindbody Wellness Index looks at Australian wellness across all seven dimensions: physical, emotional, intellectual, spiritual, environmental, social, and occupational. We surveyed thousands across the country, asking them about their wellness habits, including how stressed they feel, how close they are with friends and family, how much alcohol they drink, what their workout habits include, how they practice self-care, and much more. This year, we added questions regarding how Australians are coping with the “new normal” and how months of pandemic living have affected their mental and physical health, too.

To rank each of the top 5 cities, we use a proprietary statistical scoring algorithm that incorporates anonymised, city-level analytics data from the Mindbody software and a large-scale Mindbody consumer survey. The scale can range from zero to 100—and resulting scores are ranked, with the highest-ranking associated with the healthiest city, and the lowest denoting the least healthy city. 

Who did we survey? 

To gather the most accurate information, we asked 1,512 Australian adults in the largest 5 cities to participate in an online survey between October 16 and November 16, 2020. Survey participants, provided by a 3rd-party recruitment agency, span the ages of 18 to 65. The survey included a variety of behavioural, attitudinal, and preference questions related to consumer engagement in wellness and health behaviours amid a pandemic. The sample is 54% female, 46% male, and 1% who do not identify with either gender.

What the research says 

With the results of this year’s survey, we’re able to compile a variety of reports, lists, blogs, infographics, and more—all created with insights from the Mindbody Wellness Index.  

If the pandemic has taught us anything, it’s that ALL dimensions are critical to overall health. 

Check out the content:

Trend Reports for Your Business:

Lists:

 

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About the author:

Margo Badzioch

Margo Badzioch

Senior Market Researcher

Margo is as passionate about data as she is about wellness. She has an extensive background in quantitative consumer and business research across multiple industries and loves to translate data into stories. She has a healthy obsession with wellness and has multiple certifications, including health coaching and culinary nutrition. Naturally, her path led her to Mindbody where she is conducting wellness research.

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