Features You May Have Missed in 2021

Over the last few years, your business has evolved more than ever—and 2021 was no different. With change comes opportunity, and for us at Mindbody that means upleveling our software to help you take advantage of what’s next.

From enhanced reporting and marketing tools to artificial intelligence (AI) and integrated CRM, you told us what you needed to run your business better and, with your help, we delivered. Here are a few of the many features we developed last year with you (and your customers) in mind.

Upgrading your email marketing

Staying connected with your customers is the key to retention—and with Marketing Suite, sending automated and one-off campaigns has always been a breeze. Recently, we added even more functionality to increase the impact of your efforts. Now you can create your own HTML templates and save them for future use, get AI recommendations for subject lines, and use automation performance reporting to dial in your messaging and cadence to win back more customers. Consistent and results-driven email marketing for the win.

Converting new customers

An effective sales process turns prospective customers into loyal clients. With Lead Management, you can manage your sales pipeline all within your Mindbody software—no sticky notes required. The integrated dashboard provides a clear picture of your entire sales funnel and includes automated lead capture and scheduled follow-ups. You’ll also have access to lead conversion rates so you can learn where you experience drop-offs—and where there’s room for improvement.

Attracting new (and diverse) customers

Customer acquisition is the top challenge for fitness studios, salons, and spas. The new Deals Destination—in both the Mindbody app and on web—allows your business to be searchable and bookable in one dedicated place. It also serves up your best offers to prospective customers. Another exciting addition to the app? We’ve added a robust list of gender options (24 to be exact) to create a more welcoming experience that supports gender diversity.

Converting new customers

An effective sales process turns prospective customers into loyal clients. With Lead Management, you can manage your sales pipeline all within your Mindbody software—no sticky notes required. The integrated dashboard provides a clear picture of your entire sales funnel and includes automated lead capture and scheduled follow-ups. You’ll also have access to lead conversion rates so you can learn where you experience drop-offs—and where there’s room for improvement.

Protecting your revenue

If you’ve ever spent time chasing down and manually updating expired credit cards (and who hasn’t?), Card Updater is for you. This feature works behind the scenes to automatically update stored cards that have been lost, stolen, or expired. It does so safely and securely—with no client interaction needed—in your Mindbody software or branded app. Card Updater is fully integrated into your Mindbody merchant account and helps eliminate failed payments, reduce cancellations, and save time for just $1 per updated card. Learn more about how Card Updater works.

Providing 24/7 customer service

An AI receptionist works around the clock to make sure you never miss a customer. Anytime you’re away from your front desk or busy with clients, Messenger[ai] will answer questions, make sales, and book appointments or classes. Plus, your AI front desk can send automatic welcome texts, ask clients to sign liability waivers, check them in for appointments and classes, and help clients book for a guest.

It’s not too late to take advantage of these features to hit your goals in 2022. Join us for our upcoming webinar: 

• Product Spotlight: How to Use Mindbody to Attract and Retain Loyal Client

Personalized experiences for your fitness clients

Every month, consumers reserve about 32,000 spots in fitness classes alone. Now you and your staff can view, manage, and edit your clients’ reserved spots  thanks to Mindbody's Pick a Spot feature. Pick a Spot lets clients easily reserve their favorite spot in class when they book—whether it’s a bike in the front row or a spot by the fan. After a simple greeting, they’re on their way to their best class experience.

It’s been an honor to help you achieve your goals this year. Stay tuned for all that’s to come in 2023. Hint: It’s going to be good!

Product and feature availability varies by region. Contact your account rep to learn more.