When opening a martial arts studio, you'll need a solid business plan to outline your financials, facility and retail needs, marketing, and more. You may have already read How to Create a Business Plan for Your Dojo and are ready to put pen to paper.
This comprehensive Microsoft Word Document guides you through the essential parts of your dojo business plan and even includes budgeting tables (linking to Excel spreadsheets) to assist with your financials.
Ready to get started? Download the template to create your own business plan, including:
- Executive Summary, outlining your dojo’s target market, service offering, and competition (i.e., other dojos in your surrounding area)
- Organisation and Management, including the management software (like Mindbody) you want to use at your dojo, your business staffing goals, and what credit card processor makes sense for your dojo—and clients
- Pricing and Retention Strategies, including the drop-in price clients will pay for your services as well as any fees and membership options you offer
- Marketing and Sales, including how you plan to market your martial arts business to clients online, through social media, and more
- Equipment and Retail, including the various equipment you'll need as well as any retail products you plan to sell
- Financial Projections, including business start-up costs (facility build-out, equipment, legal fees, sound system, etc.), ongoing costs (rent, instructor/personal trainer payroll, music, etc.), and whether you plan to bring on investors or additional financing through loans
- Key Performance Indicators (KPIs) and Future Vision, including the metrics you'll track to measure progress (profit, memberships sold, client retention, etc.)
This single document will serve as the guiding force for your dojo, ensuring every decision you make aligns with your business goals and vision.