How Consumer Fitness Habits Have Changed in Singapore

Over the past year, the fitness industry in APAC has seen dramatic shifts—much in part due to COVID-19. Singapore is no exception. Gyms and fitness studios around the country were forced to close and move their training services online. Consumers were forced to exercise from home using live streamed or on-demand workouts.

As a result, fitness trends and consumer preferences have evolved across Singapore. For now, packed in-person workouts at the gym are a thing of the past. Virtual workouts, social distancing, and heightened sanitisation protocols are what consumers now look for from their favourite fitness facility.

What else do Singaporeans want from their workouts? What new exercise trends are surfacing? 

Download the full Singapore fitness report to find out. Inside, we cover trends fitness and wellness businesses need to know to not only adapt but thrive during this time, including:

• How gym and studio closures in Singapore impacted exercise frequency during shelter-at-home—and as businesses reopen 
• Reasons why Singapore consumers are prioritising workouts less—even after wellness businesses have reopened (lack of motivation is one)
• What types of workouts Singaporeans did most during COVID-19 closures (virtual Yoga and HIIT were top trends)
• What forms of exercise Singaporeans are trending now as gyms and studios reopen (Yoga continues to be popular)
• Why consumers in Singapore prefer working out in person at a gym or studio but plan to continue virtual workouts, too (Motivation and personalised feedback are two reasons)
• How often Singapore consumers plan to include virtual workouts in their weekly wellness routines
• How Singapore consumers view health and sanitisation protocols in gyms and other fitness facilities
• The percentage of consumers who prefer boutique fitness (yoga studios, HIIT studios, etc.) to large fitness centres and health clubs