Through the ups and downs of the COVID-19 pandemic, the fitness industry in APAC has seen immense change. Fitness businesses were forced to close and go virtual with their offerings to stay relevant. Consumers were required to stay home and look online for the workouts they love.
In this new normal, consumers are leaning on fitness—and in many cases, virtual fitness—for continued self-care. That means fitness businesses are needed now more than ever.
Inevitably, these shifts have led to new trends in the health and fitness industry as well as changes in consumer expectations.
What new fitness trends have emerged specifically in Australia? How has Australian consumer behaviour changed when it comes to exercise?
Download the full report to find out how the fitness industry has changed and how consumers in Australia are responding. Inside, we cover the fitness trends businesses need to know to not only adapt but thrive during this time, including:
- How business closures impacted fitness routines and exercise preference during shelter-at-home
- How Australians' workout routines have adjusted as fitness businesses reopen
- Reasons why many in Australia report working out more amidst the pandemic (access to virtual fitness being one)
- Reasons why some Australians are prioritising fitness less, even after businesses have reopened (lack of motivation to work out is one)
- Which workouts consumers are choosing these days—both virtually and in their favourite exercise facility
- Why consumers in Australia prefer in-person fitness but plan to continue training virtually, too
- How often consumers plan to include virtual exercise in their weekly fitness routines—and why some people prefer training virtually to in-person altogether (convenience is king)
- Why many consumers plan to spend the same or more on health and fitness moving forward (attending more classes is one reason)
- How consumers view health and sanitisation protocols in fitness facilities
- The percentage of consumers who, given the current landscape, prefer visiting boutique fitness studios versus larger fitness centres and health clubs