What is the total cost of owning Mindbody compared to using multiple tools?

The total cost of owning Mindbody is often much lower than using separate tools for scheduling, marketing, payments, reporting, and payroll. While Mindbody plans start at just $99/mo, businesses often spend $565–$1080/mo when piecing together those tools individually. Mindbody brings everything into one platform, ultimately saving you money, reducing complexity, and helping you grow faster.

How long does it take Mindbody to pay for itself?

Most businesses recoup their investment in Mindbody within the first 3–6 months, while some see a return even sooner. Many studios, salons, and spas find that Mindbody app revenue and gains from improved client retention can offset their software costs entirely.

Does Mindbody replace other software costs like marketing, reporting, or payments?

Yes. Mindbody can replace other software costs. Mindbody is an all-in-one system that includes features like automated marketing, detailed business reporting, and built-in payment tools.

How does Mindbody pricing change as my business grows?

Mindbody’s tiered pricing grows with you. As your business scales, you can unlock higher-tier plans (like Accelerate or Ultimate) that come with more advanced features, automations, and support without needing to switch software providers.

What Mindbody Really Costs and When It Pays for Itself

By Ma-Keba Frye

Last updated: February 2, 2026

If you've ever looked at Mindbody's pricing and thought, "Is this really worth it?" you're not alone. Cost is one of the most common objections we hear. But here's the thing: Mindbody isn't just another business expense. It's an investment that pays for itself—and fast.

Because when you compare the total cost of operating a fitness or wellness business, including software costs plus the time, training, and inefficiencies, against using a patchwork of disconnected tools (and the time you lose managing them all), the value becomes clear.

Let's show you how.

One subscription with all the tools you need

Running your business on a mix of scheduling apps, payment processors, email tools, payroll services, and third-party reporting platforms can get chaotic and expensive.

Here's what a typical fitness or wellness business might pay for these tools separately:

Scheduling software: $100–$150/mo
Marketing platform (email/SMS): $75–$250/mo
Payment processing platform: $50–$100/mo in fees
Reporting tools: $100+/mo
Payroll software: $40–$80/mo
Client communication tools: $50–$100/mo
Membership and billing management tools: $75–$150/month
Integrations and add-ons to connect systems: $50–$100/month
Support, onboarding, or premium service fees: $25–$50/month

That's $565–$1080 a month just to run your business. And those numbers don't include staff time, training, or the costs of systems that don't play well together.

Mindbody replaces all of those.

With plans starting at $99 a month and scalable features like marketing tools, payments, scheduling, and staff management, you're not just consolidating tools; you're simplifying your operations and setting your business up to grow.

How Mindbody pays for itself (and when)

In 2024, businesses using Mindbody saw an average 45% increase in revenue within six months of software onboarding.

In addition to revenue growth, here's how Mindbody provides value:

More bookings from more places: With the Mindbody app, the Mindbody consumer site, and the ClassPass integration, your business is discoverable by millions of people who are actively looking to book services like yours.
Smarter marketing with less work: Automate win-back campaigns, send milestone messages, and fill last-minute spots with tools inside the marketing tools.
Payment tools that don't get in the way: With Tap to Pay on iPhone, Card Updater, and Mindbody payments, you get faster, easier transactions—and fewer failed charges.
Data that helps you grow: The reporting and analytics feature shows what's working (and what's not) so you can optimize revenue, attendance, and client retention without spreadsheets.

And the best part? Many Mindbody businesses can fully offset the cost of their software just from the new clients they gain through the Mindbody app.

Why multiple tools cost more than you think

If you're stitching together different tools, you're not just paying more in subscriptions. You're losing time and opportunities.

Using multiple disconnected systems leads to several common problems, including:

Time wasted switching between systems
Inconsistent client experiences
Data entry errors and missed insights
Duplicated marketing efforts
Unnecessary payment processing fees

Plus, when your tools don't talk to each other, you become the middleman. Mindbody gives you a central hub that runs your business, so you can spend your time doing what you love, not managing software.

How Mindbody grows with your business at every stage

Mindbody's pricing is designed to scale with your business. Whether you're just getting started with Starter, ready to level up with Accelerate, or need advanced engagement tools with Ultimate, there's a tier that fits your business now, and as it grows.

As your business grows, you unlock:

More powerful automations
Deeper data and performance insights
Advanced marketing tools
Lead nurturing and conversion tools
Premium integrations and support

Instead of outgrowing your software, Mindbody grows with you.

Mindbody vs. “cheaper” tools

"Cheap" software comes at a cost. Whether it's missing features, clunky design, unreliable support, or unexpected fees, these platforms can slow your growth and frustrate your staff and clients. Mindbody isn't the cheapest; however, it's the most complete. And when you factor in how much faster you can grow (and how much easier your day-to-day becomes), the ROI is clear.

Mindbody isn't the cheapest option, but it is the most complete.

Many fitness and wellness software providers stop at booking and billing. Mindbody goes further with a true all-in-one solution, combining seamless scheduling, payment processing, a branded app, and built-in marketing automation to help you attract more clients, streamline daily operations, and scale with confidence.

The bottom line?

Mindbody is more than software. It's your growth partner.

It gives you everything you need to run, market, and grow your business in one platform. And it pays for itself, sometimes many times over.

Make Mindbody your operations partner

Get a Demo

Frequently asked questions about Mindbody pricing

What is the total cost of owning Mindbody compared to using multiple tools?: The total cost of owning Mindbody is often much lower than using separate tools for scheduling, marketing, payments, reporting, and payroll. While Mindbody plans start at just $99/mo, businesses often spend $565–$1080/mo when piecing together those tools individually. Mindbody brings everything into one platform, ultimately saving you money, reducing complexity, and helping you grow faster.
How long does it take Mindbody to pay for itself?: Most businesses recoup their investment in Mindbody within the first 3–6 months, while some see a return even sooner. Many studios, salons, and spas find that Mindbody app revenue and gains from improved client retention can offset their software costs entirely.
Does Mindbody replace other software costs like marketing, reporting, or payments?: Yes. Mindbody can replace other software costs. Mindbody is an all-in-one system that includes features like automated marketing, detailed business reporting, and built-in payment tools.
How does Mindbody pricing change as my business grows?: Mindbody’s tiered pricing grows with you. As your business scales, you can unlock higher-tier plans (like Accelerate or Ultimate) that come with more advanced features, automations, and support without needing to switch software providers.