Business Plan Template for Health Club Owners

When opening a new health club business, you'll need a solid business plan to outline your financials, facility and retail needs, marketing, and more.


This comprehensive PDF guides you through the essential parts of your health club business plan and even includes budgeting tables to assist with your financials. 

Download this template to start creating your own health club business plan, including the following sections: 

• An executive summary, including the mission and vision of your health club, your service offerings, your ideal target market, and an analysis of the current market and your competition.
• Organization and management, including how you (or a member of your team) will manage your business, your hiring needs, staff payroll and incentives (i.e., will staff be paid differently for in-person and online training?), software requirements, credit card processing, and more.
• Pricing and retention, including how you'll price your classes how you plan to retain clients at your health club
  Marketing and sales, including how you plan to keep your brand and experience consistent and how you'll launch and promote your club with social media.
• Equipment and retail, including the various equipment you'll need as well as any retail products you plan to sell.
• Financial projections, including start-up costs (equipment, retail inventory, legal and licensing fees, etc.), ongoing costs (rent, payroll, insurance, music, marketing, etc.), and how you plan to fund your business.
• Key performance indicators (KPIs) and future vision, including how you'll measure business success and plan to in the years to come.