The Tox Grows First-Time Visits 60% with SMS from Attentive

In 2019, Courtney Yeager founded The Tox, a wellness studio in Los Angeles offering a unique combination of lymphatic drainage detox, body sculpting, contouring, and metabolism-boosting treatments. At the heart of the brand is "The Tox Technique"—a transformative approach to wellness designed to flush excess fluid, support digestion, and elevate overall well-being. What began as a single location has since grown into a global wellness brand with over 50 studios worldwide—including 12 corporate-owned locations and a thriving franchise network. 

For years, Yeager has relied on Mindbody’s robust platform to power business operations. Now, with the added strength of Mindbody’s partnership with the marketing platform Attentive, The Tox is reaching new heights. 

We spoke with Yeager to learn how her team is leveraging Mindbody and Attentive to create and manage SMS and email marketing campaigns and ultimately expand their reach, deepen client engagement, and continue scaling their business. 

The Tox redefines their marketing strategy

The Tox first explored customer engagement solutions in 2021, experimenting with an SMS marketing and texting platform. However, the approach was too costly to sustain, and it lacked the multi-touch capabilities they needed to align with their brand and build lasting relationships with clients. Promotional texts felt inauthentic—they wanted a way to reach clients at every stage of the journey through both introductory offers and non-sales touchpoints. When their Mindbody representative introduced Attentive, a powerful SMS platform integrated directly into the Mindbody system, the team was eager to give it another try. 

After years of working with Mindbody, Yeager felt confident in the value of what Mindbody and Attentive had to offer. “I know they wouldn’t recommend anything that wasn’t great,” she shared. 

Attentive offers everything Yeager was looking for. It provides a full lifecycle messaging solution that allows businesses to connect meaningfully with leads, new subscribers, and longtime clients alike. Whether welcoming a first-time subscriber or engaging someone whose preferences and behaviors had been gathered over time, Attentive enables personalized communication that feels authentic and aligns with their brand. 

With that trust and capability in place, Yeager outlined clear goals for implementing Attentive—starting with the importance of having corporate own all marketing content. Centralized control makes it easier to manage communications across their growing network of franchise locations while ensuring consistency, brand integrity, and scalability as The Tox continues to expand. 

The results speak for themselves

The Tox is currently using several tools within the Attentive platform, including signup units, SMS and email journeys, and an introductory offer campaign for new clients. They recently began rolling out a win-back campaign to re-engage lapsed clients. To grow their subscriber list, they're also using pop-ups on individual location landing pages, making it easy for site visitors to opt in. The results have been nothing short of impressive.  

Their two pilot locations experienced their best months of the year after launching Attentive campaigns. They generated thousands of dollars in revenue and gained a surge of new subscribers. The signup unit alone has converted at a rate of 14.8%, meaning nearly 15% of visitors who submitted their information through the Attentive form went on to make a purchase. 

While ongoing marketing efforts have successfully driven traffic to the site, Yeager emphasizes that without Attentive, many of those visitors wouldn’t have subscribed. That momentum has continued across The Tox’s Boston and SoHo locations, where Attentive is playing a key role in accelerating growth and amplifying the brand’s broader marketing strategies. Based on performance from new subscribers who converted within 14 days, Attentive contributed to 11% of total sales in Boston and 10% in SoHo. 

Boston highlights: 

• 6% month-over-month growth in sales
• 52% month-over-month growth in first-time visits
• 11% of total sales driven by Attentive campaigns 

SoHo highlights: 

• 33% month-over-month growth in sales
• 62% month-over-month growth in first-time visits
• 10% of total sales driven by Attentive campaigns 

With such strong early results, Yeager and her team are eager to fast-track the rollout of Attentive across their remaining locations.  

Expanding with confidence

Yeager has ambitious goals for The Tox, including expanding to 60 to 70 locations by the end of the year—and she plans to bring both Attentive and Mindbody along for the journey. By using Attentive, The Tox creates a seamless brand experience. This ensures that signups align with their aesthetic and voice while giving the team full control over tone, messaging, and design. 

That control is especially important as the business grows, particularly when working with franchise owners. “Being able to control the brand is so powerful,” Yeager shared. “I’d absolutely recommend using that capability to stay consistent across franchises.” 

Looking ahead, she’s excited to grow their marketing efforts and test out new campaigns, roll out introductory offers across all locations, and explore additional use cases. From email campaigns that share educational content and blog posts to promoting events and business updates, Yeager knows they’ve only scratched the surface of what’s possible with Attentive.