Kūr Wellness Studios Achieves 60% Increase in Add-On Revenue

When Kūr Wellness Studios in Asbury Park, New Jersey, began selling appointment add-ons online, real results came quickly.

Overview

Making their add-ons available online completely changed the game for appointments. Kūr started to see guests selecting enhancements on their own during booking, leading to higher revenue per appointment, increased commissions for staff, and less effort for guests and the front desk alike. Troy Teebom, owner, loved the changes, which delivered $2,350 for Kūr in four months.

The challenge: Enhancements were hard to see and book

Kūr Wellness Studios offers massage, facials, waxing, personal training, and more. For years, extras like aromatherapy, warm oil scalp therapy, and HydraFacial treatments were always available. The problem? You could only book them by calling the front desk or adding requests in your booking notes.

This created three problems:

1. Guests rarely knew add-ons existed when booking online
2. Staff had to monitor notes and adjust appointments manually
3. The business lost revenue from missed upsell opportunities

Enhancements became an "if you know, you know" option rather than a natural part of the booking experience. As more guests moved to online booking, they saw an opportunity.

The solution: Add-ons built into the online booking flow

When Mindbody made add-ons available online, Troy activated the feature immediately. He also optimized it by writing clear descriptions of each enhancement to help guests understand exactly what they were selecting.

This upfront effort made the booking flow more intuitive and ensured these extras felt like a seamless part of the guest journey.

The results: Stronger revenue, higher staff earnings, and happier guests

Making add-ons easier to book transformed passive revenue opportunities into active ones. By making it simple for guests to enhance their own appointments, Kūr generated $700 in new online add-on revenue in the first month alone.

What changed:

1. Increased revenue per booking: Once add-ons appeared naturally during booking, guests began choosing them simply because they were prompted at the right time
2. Higher earnings for commissioned staff: With more add-ons purchased online, therapists saw a direct increase in pay
3. Better guest experience: Guests arrived with clearer expectations and a better understanding of all their services, with customization feeling like a curated part of their experience

Four months since launch, online add-ons have generated $2,350 in total revenue for Kūr, demonstrating sustained impact. "For businesses offering a range of services, add-ons aren't just extras—they're a strategic lever for growth, a way to enhance guest experiences, and an opportunity to increase staff earnings without increasing staff workload," Troy explains.

Mindbody's online add-ons feature helps studios like Kūr Wellness Studiostransform these opportunities into real revenue.

Ready to make your appointments work harder for your business?

Watch a quick walkthrough to see how easy online add-ons are to set up!