What do I need to run a massage therapy business?

Preparation is key to opening a massage therapy business. As with any type of spa, you’ll to do some prep work. Some key considerations are writing a business plan, creating your brand, considering your services and pricing menu, choosing a location, and starting your marketing. We have a comprehensive article on how to start a spa business—including the massage therapy practice of your dreams.

How can I grow my massage therapy business?

Growing your business means bringing new clients in the door—while keeping all of the clients you’ve got. Mindbody software can help with both.Bringing in new clients is made easier with tools like the Mindbody Marketplace and our Affiliate Network. You can also consider listing with ClassPass—we guarantee you’ll increase your revenue.To keep clients engaged, you can invest in your business with Mindbody Capital. Sometimes it takes a little funding to improve your space, and create an unforgettable experience. You can also use the power of AI to get 24/7 front desk support, plus our exclusive predictive analysis on who’s most likely to churn, and who’s most likely to be a big customer.Choosing a software like Mindbody means you have the tools for growth built into your day-to-day management.

What are the best ways to promote my massage practice?

The right massage therapy spa software can help you promote your business with built-in marketing tools. You can create intro offers to get clients hooked on your services, then promote those offers on the Mindbody Marketplace—it’s more cost-effective than traditional advertising. You can also encourage staff to post their appointment availability on their own social media platforms, as well as prompt loyal clients for reviews of your services.

Massage Therapy Software

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Create a 360 branded experience
Bring in more new clients
Manage your business from anywhere

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Mindbody has advantages you can't get anywhere else

Mindbody marketplace features — Listing on the Mindbody app gets you in front of a new pool of potential clients, where you can offer your best deals and intro offers. It also gives regulars a fast, easy booking experience.
List on the Mindbody app

Messenger[ai] features — Gain a competitive edge with tools like our 24/7 front desk assistant. It’s easy-to-use AI that books clients, takes payments, and answers questions for you.
Leverage AI for your front desk

ClassPass features — ClassPass is a proven acquisition tool: List for free on the app, attract new customers, and fill your empty appointment spots to generate more revenue. We’re so sure it’ll work, pay you 2x what you lose. (Terms apply.)
Grow with ClassPass

Manage your day-to-day

The reliable all-in-one platform for maximum peace of mind

Mindbody scheduling features — Sync your calendars
Easily set up and manage your appointment schedule, on one platform. Clients can discover and book your services from anywhere, while your team can view and change their own schedules, updating everywhere at once.
Scheduling made easy

Mindbody booking features — Unlock better booking
Our software lets clients book appointments from anywhere, with your brand front and center. Your sleek, branded schedule will be right on your website, plus listed on the Mindbody app and on our Affiliate Network for even more coverage.
360 client experiences

Send smarter messages
Set up automated email and text campaigns that reach the right clients at the right time.
Personalized marketing

Mindbody staff management features — Bring your team together
Keep your staff coordinated and motivated with scheduling, permissions, payroll, and class substitutions all in one place.
Staff management

A collage showing Mindbody client tools and a massage studio — Provide a seamless experience
Your massage therapists can create robust client profiles, right in the software, including SOAP notes. The team can have easy access to the information they need to provide truly bespoke client experiences.
Client management tools

Mindbody payments features — Take payments anytime, anywhere
Running all of your transactions through our platform means clients can pay online, at the front desk, or on the go. Flexible point-of-sale options allow you to take payment wherever is most convenient for your staff and clients.
Friction-free transactions

Mindbody reporting features — Track your success
See how you’re performing, and get instant, detailed access to your most critical business metrics. You can make smart, informed decisions for your massage therapy practice that you can trust.
Data-driven reporting

Mindbody business app features — Manage from any device
With the Mindbody Business app, you can stay on top of all your daily tasks right from the palm of your hand. Book and schedule clients, process credit cards, run reports, see who’s signed up and paid, and more.
Mobile business management

Expand your reach

Build your business into a memorable brand

Modernize your website

Get the power of widgets—these quick-to-set-up applications are mobile-friendly, endlessly customizable, and can be styled to match your brand. You can include class schedules, appointments, staff lists, and more, right on your hosted site.

Branded web tools

Update your sales process

Manage new leads and convert them into regulars with an integrated pipeline, plus quick access to next steps, client profiles, scheduled follow-ups, and metrics that gauge your acquisition efforts.

Lead management

Reliability for maximum piece of mind

Mindbody has advantages you can’t get anywhere else.

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What our customers are saying

“Mindbody seamlessly connects us with our clients. It simplifies everything so we can focus on delivering a great community experience.”

Melissa S.

Director of Marketing & Communications

“The software goes far beyond basic booking, giving us the edge to grow our business. It’s clear the platform is built with wellness businesses in mind.”

Myriam G.

Business Owner