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Mindbody vs. Boulevard

Our competitors say they’re powering the next generation of salons and spas, but do they truly prepare you for the future? See how Mindbody provides everything you need to create the best client experiences and grow your business.

Attract new beauty lovers on our industry-leading consumer network
Never miss a customer with a fully integrated, 24/7 AI front desk
Stay connected to clients with built-in 1-way and 2-way SMS
Increase brand exposure with your own mobile app
Know exactly what your plan offers with simple pricing and clear features

With the largest consumer network, an AI receptionist, a branded mobile app, and more, Mindbody makes sure you’re ready for the next wave of wellness. Join the beauty community that trusts Mindbody to run and grow their business.

Opened salon email marketing offer with smart targeting options

Automate your salon marketing

Bring in new clients and turn them into regulars with automated marketing tools built into your salon software. Send customized, personalized email and text messages on a programmed schedule to grab clients’ attention. Fill slow days and last-minute openings with no effort. Let smart lists identify the right clients for your promotional messages. Reward clients for customer referrals. And set up requests for reviews from every happy client.

Salon online booking on desktop browser and a branded mobile app

Convenient booking, customized for your brand

Give your customers the mobile, 24/7, state-of-the-art salon booking experience they expect by putting your schedule directly on your website. Match your schedule with your salon’s colors for a sleek, branded way for clients to book appointments on your site. Plus, your salon software automatically upsells clients, gives them the ability to manage their hair salon appointments from anywhere, and lets them purchase gift cards, packages, autopay memberships, and multiple sessions.

Text message booking conversation between salon client and AI receptionist

Never miss a customer again

Make sure you never miss an appointment booking again with an around-the-clock AI receptionist that automatically texts back any customer who calls when you’re busy. Focus on providing an exceptional experience for the client in front of you while your salon software's virtual assistant books beauty appointments, securely captures credit cards, and answers questions just like your staff would.

"I told the staff that we were switching back on Saturday and everyone is really pleased. Nobody was like, ‘Really? I’m going to miss Boulevard.’"
Posh22 logo

Jessica Stamer

Former Boulevard Customer, Posh22

Discover how Mindbody prepares you for what’s next

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Frequently Asked Questions

What about my client data? Will Mindbody import that?

Yes, Mindbody transfers your client data from your current system. Our Data Services team migrates your data during your onboarding training.

Is it difficult to switch from Boulevard to Mindbody?

It’s very easy. Our data conversion team handles everything and will make the transfer of your client data smooth and seamless.

What are Mindbody’s marketing features like?

Mindbody’s Marketing Suite attracts and retains clients with automations, email templates, SMS messaging, smart contact lists, referral programs, and more. We’ll make it easy for people to find your business by listing you everywhere people search for your services. Connect to the Mindbody app for free and bring in new clients with automated features like last-minute deals and intro offers. Once they’ve experienced your services, keep them coming back with personalized, automated texts and emails created from templates using our integrated email editor. Plus, build your online reputation by automatically encouraging your best clients to leave reviews and refer their friends and family. It’s our approach to attracting and retaining clients that keeps Mindbody leaps ahead of Boulevard.

Will Mindbody train me on the software once I switch?

Definitely. You’ll get training and support from our onboarding team so you are ready to jump in and feel confident using the software. We also offer ongoing training and a wealth of industry-best educational resources designed to help you optimize your business. In addition, learn from the experiences of other business owners in our online Mindbody One community or at our annual BOLD conference, a 3-day gathering for industry leaders and their staff. You’ll experience breakout sessions, keynote speakers, and more while discovering the latest industry trends, networking with peers, and finding new inspiration to grow your business.