How Consumer Fitness Habits Have Changed in New Zealand

The COVID-19 pandemic has impacted the fitness industry across APAC and the global landscape—and New Zealand is no exception. Over the last year, gyms and fitness studios were forced to close and pivot—providing fitness and wellness services virtually. In response, New Zealand consumers had to switch up their wellness routines, finding new options for training away from their favourite fitness studios and gyms.

As 2020 continues in New Zealand, how has consumer health and wellness behaviour changed? What new trends have emerged in the industry? 

Download the full report to find out:

• How gym and studio closures changed consumer workout routines during shelter-at-home across New Zealand
• How New Zealand consumer workout routines have adjusted as fitness studio and gyms have reopened
• Reasons why many New Zealanders are working out less, even after studios and gyms have reopened (lack of motivation to exercise is at the top of the list)
• What types of exercise New Zealanders prefer since shelter-at-home—both virtually and in their favourite exercise facility (yoga is the trend) 
• Why consumers in New Zealand prefer in-person fitness but plan to continue training virtually, too (virtual fitness isn't just a trend; 60% of New Zealanders say they plan to continue virtual exercise moving forward)
• How often consumers plan to include virtual exercise in their weekly fitness routines
• What protocols are most important across the industry—in gyms, health clubs, and fitness studios (hint: sanitisation and social distance are key)
• The percentage of consumers who, given the COVID landscape, prefer visiting boutique fitness studios (For example, yoga, HIIT, or cycling studios) versus larger gyms or health clubs.

These days, prioritising health is essential, which means the success of the fitness and wellness industry is of the utmost importance. Own a fitness business in New Zealand? By understanding industry trends, you'll be able to adapt and focus as you head into the new year. That's good for business—and good for consumers, too.