rebuild the connection between the world and wellness

How to Rebuild Your Salon, Spa, or Wellness Business: Industry Best Practices

By Bailey Clark

Growing your salon, spa, or wellness business effectively and safely is top of mind, especially after a year of such turbulence. If it feels like mission impossible to maintain revenue while operating with limited capacity, know that we believe in you, and we’re here to help.

As discovered in our Mindbody Wellness Index, almost half of Australian’s (44%) say they feel more confident when they get regular beauty and grooming treatments. Many beauty and grooming services are seen as vital; 39% of Australians say beauty services like facials are a necessity. Across the board, we’ve seen consumers delighted to get back into regular wellness and beauty routines.

However, back when COVID-19 hit and spread, there was no guidebook on how businesses should deal with a pandemic (beyond our COVID-19 Resource Hub). But now the need has arrived to not only know how to get back on track but rebuild a better business.

Whether you’re interested in best practices to get your revenue stream back to pre-pandemic levels, tips from similar companies who have succeeded during these trying times, industry-proven advice on ways to grow, or are simply hoping to ensure safety for yourself and your clients, we have you covered.

These resources will help get your salon or spa rebuilt and generating more revenue.

Practical strategies for adaptable business management

The way salons and spas serve clients is high-touch in nature, which made 2020 insanely difficult. It is good to note, however, that 25% of consumers hope to include more high-touch services in their routine when vaccinations are distributed.*

To adapt to the challenges the current environment keeps throwing your way, we pulled together these resources for you, so you can learn from the wins and losses of businesses like yours.

Growing your business

You have big goals for growing your business and last year disrupted that. Unfortunately, many of your fellow wellness businesses were forced to shut down permanently, leaving a slew of potential clients in your area, and beyond, searching for a new place to love. Use these resources to get educated on how you can reel in those customers and grow your business.

Strengthen your foundation

Read about everything from lessons other wellness businesses have learned, to how to ensure you’re providing the best customer experience possible.

Book more clients, effortlessly

Learn specific tactics you can use to fill your appointment slots with ease.

Use email marketing to recoup and increase revenue

Focus on making up for lost time, and maximise the revenue your business brings in. Read the hot tips on how to do so. 

Keeping yourself, your staff, and your clients safe

These resources help you ensure a safe experience for your clients.

COVID-19 Case studies

Read stories about how our customers used Mindbody to grow their businesses, against all the odds the past year threw at them.

In case you’re thinking, “you’ve mentioned artificial intelligence a few times now, but how will it actually help my business?"—read these case studies.

*Mindbody. “Return to In-person Wellness Survey.” February 2021. 

Connect with us and other business owners

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About the author:

bailey clark headshot

Bailey Clark

Marketing Content Specialist

Mindbody

Bailey Clark is a serial optimist whose passion for marketing lies within creating authentic connections to make the world happier and healthier. As a San Diego native, her favorite pastimes are surfing, F45, practicing yoga, meditation, and really any opportunity to soak up the sun.

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