Mindbody + ClassPass: Connecting Your Business with More Clients
I’m excited to announce that Mindbody has signed an agreement to acquire our longtime partner ClassPass.
As we look to bring Mindbody and ClassPass together, we’re more committed than ever to helping you build the brand of your dreams—and with this acquisition, we’ll be better equipped to help you do that, because the success of your business is at the heart of everything we do.
Joining forces to help you do more
I’ve worked closely with the ClassPass team for the last several years, and I can tell you that our missions are aligned. We’re both driven by a singular focus: bringing wellness experiences to more people, in more places, by connecting them with businesses like yours. We may have tackled this important goal from different angles over the years—but at our core, our missions unite us.
Connecting you to a wider audience of wellness seekers
The ClassPass platform is designed to help you access a wider audience of potential new clients—and tap into a significant stream of new revenue. We know that many of you are already working with ClassPass and have seen the benefits of the relationship. For those of you who are unfamiliar with the ClassPass model, it’s designed to fill open spots or appointments and attract new customers to your business.
ClassPass data has shown that 50% of the consumers using ClassPass are new to group fitness, and that more than 80% of ClassPass users are new to the studios they visit. And salons, spas, and wellness businesses will be able to introduce their services to thousands of passionate ClassPass users in their area looking to round out their fitness routines with complementary wellness and beauty services.
Consciously evolving with your needs in mind
Like Mindbody, ClassPass is committed to the continuous evolution of their offering. The voices of countless business owners have helped shape this evolution over the years. Today’s ClassPass experience balances the expectations of wellness seekers with the needs of wellness providers—generating an average incremental revenue increase of 10-20% for participating businesses. If you haven’t checked them out in a while, it could be time to get acquainted with the new ClassPass.
Creating more ways for you to thrive
The Mindbody team is hard at work creating products and services that will help your business grow and thrive. Mindbody’s acquisition of ClassPass is a major step forward in our commitment to equip you with the tools you need to come back stronger than ever. We believe this acquisition will accelerate our ability to drive more wellness seekers to your business. But just as it is today, the decision to use ClassPass will always remain entirely up to you.