3 Ways Salons and Spas Can Start Preparing for the Holiday Season Right Now
While your salon or spa may have still faced a few challenges this year, the holiday season presents your business with the opportunity to increase revenue before year’s end. That’s where an effective holiday marketing strategy comes into play.
Throughout the year, arguably one of the most challenging aspects you have to deal with is coming up with unique ways to attract new clients and keep your business top-of-mind with your existing customer base. However, if you start planning your marketing efforts now, you can make sure your business is organized and profitable through the rest of the year.
Here are three ways you can start planning for the holiday season now:
1. Offer weekly in-house service specials
Each new week comes with the opportunity to freshen things up. Try something like $10 off your next massage or beauty service, or a free $25 gift card for each $100 gift card purchased. Remember—these don't have to be anything big (or costly for your business), just something for clients to feel appreciated—and to get excited to rebook their next appointment. A little buzz can go a long way in terms of attracting more clients to your business and keeping your existing ones happy.
With tools like Messenger[ai], you can make sure your clients are informed of all your holiday specials this season with text announcements you can deploy to your entire customer base in a snap.
Need some help planning out your holiday promotions? Download our holiday prep calendar for salons and spas.
2. Focus on retail specials
Whether you’re planning on participating in Black Friday and Small Business Saturday this year or not, you can make a substantial profit from the retail you sell in-store and online. With Mindbody’s Marketing Suite, you can easily send out customized email campaigns and use two-way text messages to promote your holiday offerings. Here are some specials you may want to consider offering through the end of the year:
- Offer product bundles as a holiday gift set (cinnamon-infused body lotion or pumpkin spice bath products, anyone?).
- Give out free, mini-sized products or samples with full-sized product purchases.
- Give customers who spend $50 or more on products, 20% off their next purchase or service at your salon or spa.
- Offer free shipping on all online orders.
Want to incentivize staff to sell more product? Think about creating leaderboards in the staff lounge or hosting contests to encourage some healthy competition to boost sales.
If you’re looking for other effective ways to sell retail at your salon or spa, download our guide.
3. Gift cards are always a good idea
Especially with the holidays near, gift cards can play an important part in the success of your salon or spa. Think about it—gift cards are the perfect gift for both you and your clients.
For clients: Gift cards are excellent options for last-minute shoppers to purchase for their loved ones. Many of your clients want to gift an experience at your spa or salon, or one of your beauty products, but don’t know what to exactly get. Gift cards are a solution where everyone benefits. Make it even easier for shoppers with pre-set gift card amounts and/or festive gift card packaging.
For you: Gift cards are guaranteed revenue for your business. They've already made the purchase, so if clients forget to redeem, your money is already in the bank.
Check out our guide for more on how to succeed with gift card sales. You can also create customised gift cards that stand out for your business this holiday season.
When done right, a creative marketing strategy can help set your business apart this holiday season. By using these tips, you’re well on your way to ramping up revenue before the end of the year.