You are BOLD,
and this is where you belong.

The courage it took to open your business. The passion it takes to keep it alive. BOLD is where it all comes together. Bring your experience and share your journey. Build closer relationships with your team. Leave inspired, confident in where your business is headed next.

Reasons to Attend BOLD

Meet fellow business owners all rallying around one mission: to improve the wellness of the world.

Grow Your Business

Grow Your Business

Expert advice to help you achieve your goals, from industry leaders, peers and MINDBODY team members.

Find Inspiration

Be Inspired

Fuel your motivation with stories of perseverance and success, from solo practitioners and enterprise owners alike.

Join the Community

Learn from Peers

Connect with people in your industry and beyond to build a happier, healthier world.

Grow Your Business

Celebrate Wellness

Step back and focus on your own well-being. Take classes like yoga, HIIT, trampoline fitness and more.

Who Should Attend

BOLD is valuable for everyone on your team.

Business Owners

Attend sessions on everything from setting goals and making decisions to reporting and budgets, so you can focus on the big picture.

Managers

Learn valuable leadership traits and how to build a successful team that exceeds expectations—from hiring, training, management and beyond.

Staff

Fine-tune the skills you need to create loyalty through superior customer service and selling strategies, as well as tips for using MINDBODY software.

2016 Presentations

You can download the BOLD 2016 breakout session presentations here.

See the BOLD Experience

See what people shared at the 2016 #BOLDconference.

2016 Featured Speakers

Deepak Chopra, M.D.
Keynote Speaker
Deepak Chopra, M.D.
Founder of The Chopra Foundation
Co-Founder of The Chopra Center for Wellbeing
Keynote Speaker

Deepak Chopra, M.D.

Founder of The Chopra Foundation,
Co-Founder of The Chopra Center for Wellbeing
Read More
Keynote Speaker

Jillian Michaels

Celebrity Fitness Professional
Read More
Jillian Michaels
Keynote Speaker
Jillian Michaels
Celebrity Fitness Professional
Tyron Woodley
Tara Sampson
Vito La Fata
Sadie Nardini

MINDBODY Speakers

Rick Stollmeyer
Rick Stollmeyer
CEO, MINDBODY
Read More
Stephanie Jennings
Stephanie Jennings
SVP of Sales, MINDBODY
Read More
Chet Brandenburg
Chet Brandenburg
CPO, MINDBODY
Read More
Amanda Patterson
Amanda Patterson
VP of Marketing, MINDBODY
Read More
Marina de la Torre
Marina de la Torre
Sr. Dir. of Customer Success, MINDBODY
Read More
Blake Beltram
Blake Beltram
Evangelist, MINDBODY
Read More
Roxanne Borger
Roxanne Borger
Director of Client Education, MINDBODY
Read More
Morgen Monie
Morgen Monie
HR Business Partner, MINDBODY
Read More

2016 BOLD Bash

Check out the pictures from the 2016 BOLD Bash at the Loews Hollywood Hotel rooftop pool.

2016 Agenda

Download a PDF of the agenda.

Pre-Event: Tuesday, October 4, 2016
Time
Event Name
04:00 PM — 07:00 PM
Early Check-In

Expo Hall Open

After check-in, discover what MINDBODY software can do for your business, and explore the integrated technologies that add even more power to your MINDBODY site.

04:30 PM — 05:30 PM
Evening Wellness Classes

Wellness classes are optional.

POUND® – Rockout. Workout.

This unique cardio jam session is inspired by the infectious, energizing and sweat-dripping fun of playing the drums. You won’t just listen to music—you’ll become the music in this exhilarating, full-body workout that combines conditioning and strength training with yoga and Pilates-inspired movements. Ripstix® are provided and all levels are welcome!

Kristin Weitzel, owner of VLD Fitness, is a passionate wellness coach and fitness instructor. Her group fitness studio was voted “Best Workouts in New Hampshire" by the Hippo Press. Kristin is a certified yoga, mat Pilates, Zumba®, POUND and Ace Group Fitness instructor.

Happy Hips

The perfect tonic for a day of travel—this invigorating and intensive hip-opening session will help you unstick your hips and glide freely once again. Experience precise and fluid movements that can remove stress on lumbar, sacroiliac and knee joints, and remove tension on a physical, emotional and energetic level.

Suzanne Leitner-Wise, E-RYT500, BWY, BYTA is the founder of 532Yoga. She has conducted numerous workshops and retreats (both nationally and internationally), has lectured for organizations such as the National Institutes of Health and has written various published articles on yoga. Suzanne has directed yoga teacher training programs since 2003 and opened her studio in 2012.

06:00 PM — 07:00 PM
Evening Wellness Classes

Wellness classes are optional.

Yamuna Body Rolling™

This class presents an entirely new approach to body care, going far beyond a traditional “exercise” experience. Yamuna Body Rolling focuses on enhanced body awareness and helps improve posture, range of motion and alignment as well as increase muscle tone, flexibility and organ function.

Janis Isaman, owner of My Body Couture, is a certified instructor of Yamuna Body Rolling, STOTT Pilates, and TRX, and is trained in Critical Alignment, Core Vinyasa Yoga and Functional Synergy. She focuses on pain reduction, better alignment and proper body function.

Don't be a Booty School™ dropout

In this class, you'll lift, thrust, squat, lunge and step your way to a stronger, shapelier rear view. Enjoy muscle-building and fat-burning booty exercises in a fun, high-energy group setting.

Carla Sanchez, CSCS, is the founder and owner of The Performance Ready Fitness Studio. A former Denver Broncos Cheerleader and recent Ironman, Carla has over 25 years of experience in the fitness industry as a personal trainer, IFBB professional fitness competitor, writer, speaker, model and coach.

Day 1: Wednesday, October 5, 2016
Time
Event Name
06:00 AM — 09:00 AM
Registration Open
06:30 AM — 07:15 AM
Morning Wellness Classes

Wellness classes are optional.

HIIT Back

Start your morning right by getting your sweat (and groove) on with HIIT Back. This class is a comprehensive fusion of hip hop dance, cardio kickboxing and resistance training set to high intensity intervals. Just bring water—we’ll provide the fun.

Marquis Phillips, owner of Marquis Fitness, began his fitness career teaching cardio kickboxing and Spin® in 1999, and added personal training to his credentials while completing his EMT license. With 16 years of experience, he has multiple certifications in personal training, Fitness Therapy, USA Weightlifting Advanced Coaching, CrossFit Level 1, Post Rehabilitative Exercise and Athletic Development.

Jumping® Fitness

Remember how much fun it was to jump on the trampoline as a kid? Well, it’s a great cardio workout too! Jumping® Fitness is the fastest growing trampoline workout in the world. Join us for a low impact, lateral workout on individual trampolines that will get your heart racing and keep you laughing nonstop.

Jakub Novotný is Master Trainer in charge of Jumping® Fitness in the United States. He has trained instructors around the world, and has over seven years of experience in Jumping® as well as a strong background in sports.

Barre by Bella Barre

Experience classic barre with a distinct flair. Using your own body to create resistance and build heat, this intense workout combines elements of yoga and Pilates with classical ballet. The workout is designed to isolate muscle groups until exhaustion, followed by stretching to lengthen muscles, minimize bulking and increase flexibility.

Laura Walker, owner of Bella Barre, is a Barre Master Teacher Trainer and STOTT Pilates Mat and AFAA certified. She is the founder of Bella Barre where she and her staff offer over 28 weekly classes, including her rigorous Barre Certification program that is now nationally recognized by AFAA and NASM.

08:00 AM — 08:15 AM
Conference Kickoff
08:15 AM — 09:00 AM
Keynote Speaker: Deepak Chopra, M.D.

The Future of Wellbeing

Deepak Chopra, M.D., will share his thoughts on the future of wellbeing through the creation of a roadmap for “higher health”.

Deepak Chopra, M.D., is the founder of The Chopra Foundation and Co-founder of The Chopra Center for Wellbeing, organizations dedicated to improving the overall wellness—mind, body and spirit—of the entire human family through healing, education and personal transformation. The author of more than 80 books, including 22 New York Times bestsellers, Chopra is widely recognized as a leading expert in holistic wellness.

09:15 AM — 10:15 AM
Breakout Sessions

5 Marketing Tools You Can't Grow Without (and How to Use Them)

Marketing and Sales

Marketing to today's savvy consumer requires a strategic approach on multiple fronts: SEO, email, social media, mobile, advertising, review sites and more. In this session, MINDBODY's marketing maven will explore various marketing tools, including those already in MINDBODY sites, to help you identify the best ways to attract, engage and keep your future clients.

Amanda Patterson is the Vice President of Marketing at MINDBODY. She oversees all MINDBODY marketing initiatives, both B2B and B2C, including permission marketing, client communication, online search, tradeshow marketing and public relations. Amanda has over 15 years of marketing experience across a variety of industries.

Success by Design: Building Your Ideal Customer Experience

Client Retention

Most successful businesses have figured out that service and satisfaction are just as important as offerings and cost. In this session you’ll explore the steps necessary to differentiate your business in a crowded market with a great customer experience.

Todd Eby is the founder and CEO of OUTCOMES: The Success Hacker Community, an online resource for customer success professionals. His passion is helping business owners capitalize on the idea that successful customers equal a successful business. Todd has over 23 years of experience helping businesses acquire, grow and retain their customer base.

Build Your Team to Build Your Brand

Business Management

The MINDBODY team is built around a common vision, culture and goal. This session will help you do the same. Learn how to build a dynamic and loyal team that will champion your brand in every customer interaction. We’ll cover hiring, training, staff management and more. This session is back by popular demand from BOLD 2015! This session is back by popular demand from BOLD 2015!

Morgen Monie, MBA, SPHR, is a Business Partner at MINDBODY. She has over 11 years of experience in human relations, working for global companies like Target and Gap, Inc. She’s a certified Spin® instructor and holds a Gold Standard HR certification as a Senior Professional of Human Resources.

The Secret Sauce for Your Decision-Making Process: Accounting

Business Management

If accounting makes you feel like you’re in the dark, you are not alone. With limited resources, we’re challenged to do more with less, making it difficult to stay profitable. This course will help you assess your financial situation to help you make decisions that are best for your business.

Amy Vetter, CPA, ERYT-200, is the Global Vice President of Education and Head of Accounting at Xero. She’s also the owner of DRISHTIQ Yoga and has been a yoga instructor for seven years. Amy owned multiple yoga studios, as well as her own accounting practice.

10:30 AM — 11:30 AM
Breakout Sessions

Wellness Marketing on a Budget: Effective, Inexpensive Ideas That Work

Marketing and Sales

Discover the secrets of marketing on a shoestring budget and take your brand to the next level. This session will provide tips for successful PR strategies such as community involvement, social media engagement and more. Learn how to make PR fun and affordable while increasing your income and outreach.

Alison McCue is Vice President of Operations, CMO and Partner at Powerflow Yoga. She oversees operations at Powerflow for 9 locations in New Jersey. Alison has created hundreds of successful and inexpensive marketing campaigns, built effective websites and social media platforms, and successfully opened new studios. She also leads classes for Yoga Journal and Powerflow.

Sales Techniques — MINDBODY University Sneak Peek

MINDBODY University|Marketing and Sales

Sales is how your customers connect to the products and services your business provides. More than that, it’s what keeps your business going. Learn best sales strategies, how to create a sales process and how to use MINDBODY for sales communications and follow-up.

Roxanne Borger has worked with MINDBODY since 2005, and is currently the Director of Client Education. She is also a yoga instructor, computer programmer and owner of Smiling Dog Yoga. While at MINDBODY, she has consulted with thousands of wellness businesses.

How to Serve Your Community in Good Times and Bad

Leadership

You work hard to create a home for your clients within your studio. If you're looking for ways to strengthen local ties beyond your walls, this session will provide tips to get started. Business owner and UFC fighter, Tyron Woodley, will share his experiences giving back to his community in Ferguson, MO.

Tyron Woodley is the owner and Co-founder of ATT Evolution, a mixed martial arts family fitness center in St. Louis, Missouri. He is a twelve-time MMA champion and is the UFC World Welterweight Champion.

Client Panel — Unique Revenue Streams

Business Management

Have you maxed out your current space or hit a revenue plateau? Join us for an interactive discussion led by MINDBODY clients about successful revenue streams they’ve developed outside of the norm. From strategic partnerships to online video conferencing, their ideas may spark the inspiration you’ve been looking for.

Panel Participants:

Garrett Ewers, is the Director of Operations and Integration Manager at Rejuv Medical and MedFit, where non-surgical orthopedics and anti-aging solutions are used to reverse the effects of unhealthy living or injury.

Tysan Lerner is the founder and CEO of Tyzen.fit, an online fitness and health coaching business. Within two years, her online training business is making her six figures with less overhead and more family time.

Bryan Nelson is Vice President of REAL RESULTS Fitness in Las Vegas, where he has used strategic partnerships to help increase annual revenue by more than 70% in just two years.

11:30 AM — 12:30 PM
Catered Lunch and Roundtable Sessions

Join fellow conference attendees for a buffet lunch and networking opportunity. Small groups will gather to explore specific issues—from marketing and sales to staff management—or choose to dine free of agenda at one of several non-topic tables. Topic tables will be available on a first come, first served basis.

12:30 PM — 01:30 PM
Expo Hall

Discover what MINDBODY software can do for your business, and explore the integrated technologies that add even more power to your MINDBODY site.

Client Exclusive: MINDBODY Experience Lounge

Join the MINDBODY Creative and User Experience team for a sneak peek at upcoming products and features, and the opportunity to share your valuable feedback.

01:45 PM — 02:45 PM
Breakout Sessions

World Class Email Marketing

Marketing and Sales

Learn strategies, tips and tricks from an email marketing expert. This session will go beyond subject lines—covering targeting, content that works, strategy and designing for mobile and more. Get all of your email marketing questions answered here.

Ron Cates, Digital Marketing Expert and Constant Contact Solution Provider, is widely viewed as one of the world’s leading digital marketing experts. The press has called him a “digital marketing icon” and a “social media pioneer.” He has been a featured keynote presenter at hundreds of high-profile conferences and events all over the world.

Client Panel Discussion: Staff Management — MINDBODY University Sneak Peek

MINDBODY University|Business Management

Your business is only as strong as your staff. Gain insight into strategies for hiring and training an effective team, as well as advice on how to keep them motivated in the long term. Hear from MINDBODY clients who have successfully put these practices into action.

Roxanne Borger (moderator) has worked with MINDBODY since 2005, and is currently the Director of Client Education. She is also a yoga instructor, computer programmer and owner of Smiling Dog Yoga. While at MINDBODY, she has consulted with thousands of wellness businesses.

How to Love Online Review Sites—Even Yelp!

Marketing and Sales

Whether posted on Yelp, Facebook or the newest app, the influence of online reviews is only increasing. Now is the time to develop a strategy that incorporates online reviews into your plans for growth. This presentation is about lessons learned, successes earned and embracing the reality of online reviews.

Christine McDannell, President of Eco Chateau Wellness Spa, is a serial entrepreneur and has personally generated over $500k in revenue from Yelp since her first review was posted in June 2007. In less than four years, she has generated over $200K for her current venture.

How to Overcome Sales Myths and Learn to Love Selling

Marketing and Sales

Selling your services is essential to the health of your business. In this session you will move beyond any negative perceptions around selling to discover that sales equals passion. You’ll learn how to uncover the secrets to selling in ways that emphasize your clients’ wellbeing and convey your passion at the same time. This session is back by popular demand from BOLD 2015!

Stephanie Jennings is Senior Vice President of Sales at MINDBODY. She is a licensed massage therapist, group fitness instructor, personal trainer and a former manager of a full-service Aveda concepts salon. Stephanie’s stellar sales instinct can help you keep your business growing and your clients coming back for more.

03:00 PM — 04:15 PM
MINDBODY Product News and Co-Founder Q&A

Learn the latest product and feature news from MINDBODY Chief Product Officer and Co-Creator Chet Brandenburg. Immediately following, co-founders Rick Stollmeyer and Blake Beltram will join Chet to take questions from the audience in a lively Q&A session.

04:15 PM — 04:30 PM
BOLD Awards

Celebrate the MINDBODY clients who have reached amazing milestones this year—the biggest year-over-year growth, the most online sales and more—exemplifying exactly what it means to be BOLD in business.

04:30 PM — 06:00 PM
Expo Hall

Discover what MINDBODY software can do for your business, and explore the integrated technologies that add even more power to your MINDBODY site.

Client Exclusive: MINDBODY Experience Lounge

Join the MINDBODY Creative and User Experience team for a sneak peek at upcoming products and features, and the opportunity to share your valuable feedback.

06:00 PM — 07:00 PM
Break

Take a break, network or grab a bite to eat—but don't go too far. The BOLD Bash begins at 7:00 PM. You won't want to miss it!

07:00 PM — 10:00 PM
BOLD Bash

Unwind with incredible music, food, drinks and dancing around Loews’ sparkling rooftop pool. Celebrate BOLD 2016 with MINDBODY staff, speakers and attendees overlooking iconic Hollywood Boulevard.

Day 2: Thursday, October 6, 2016
Time
Event Name
06:00 AM — 09:00 AM
Registration Open
06:30 AM — 07:15 AM
Morning Wellness Classes

Wellness classes are optional.

STRONGER BooT CamP™

This full-body, conditioning class is focused on muscle endurance, strength, cardio and core. It’s a workout that will burn anywhere from 450-600+ calories and get your day started with high energy and team spirit. Join the pack to get your metabolism going early.

David Girton (Coach Girt) is Managing Partner and Lead Coach at LiveNow Fitness, LLC. He is a long-time NASM-CPT and avid obstacle racer. David practices the benefits of total body conditioning and functional training, creating workouts designed to help you take on daily life as well as various athletic events.

Pilates Punk'd Up

This class gives Pilates some attitude without losing the classic principles. Join Kellie Jones to learn how to make the movement fit your personality, fire up your body through active breathing, and free your mind. Stretching and strength training are some of the best ways to improve your day.

Kellie Jones is the founder and co-owner of Hummingbird Pilates & Yoga. She is a Pilates expert, yoga junkie and self-love activist, and has over 25 years of experience teaching wellbeing and self development. Kellie joins us from the U.K. and brings a unique storytelling style of teaching.

Bob Marley Flow

This fun, power Vinyasa class is all about music, merriment and relaxation. Alison McCue will get you feeling sweet and sweaty to the tune of Bob Marley’s classics, then wind you down with a restorative ending. All levels can access the bliss, just be prepared to move, sweat, sing and smile.

Alison McCue is Vice President of Operations, CMO and Partner at Powerflow Yoga. She oversees operations for 9 locations in New Jersey. Alison has created hundreds of successful and inexpensive marketing campaigns, built effective websites and social media platforms, and successfully opened new studios. She also leads classes for Yoga Journal and Powerflow.

08:15 AM — 09:15 AM
Keynote Speaker: Jillian Michaels

How to Help Your Clients Build an Exceptional Life

Jillian knows how to motivate her clients to become the best version of themselves. When you inspire your clients, you’ll encourage retention, referrals and (best of all) happier lives for the people you serve.

Jillian Michaels has been a fitness expert and wellness coach for over 20 years. She has created a brand name for herself, and is perhaps considered one of the most inspiring people on television through her role as trainer, wellness expert and life coach on her hit shows and regular TV appearances.

09:30 AM — 10:30 AM
Breakout Sessions

The Client-Relationship Launch Formula: Audience First, Product Second

Marketing and Sales

Crack the code of modern marketing with the power of content: build your audience first, then create your product. Whether you’re a fitness start-up, a service provider or an established business struggling with traditional marketing, this session offers a step-by-step process for providing people with the exact solutions they’re looking for.

Vito La Fata, founder of Fitness Profit Systems, is an accomplished public speaker and has impacted thousands of people with business coaching, fitness programs, weight loss and by creating online businesses. He is also host of The Fitnesspreneur’s Life Show, creator of The Online Business Blueprint and a Superstar Diamond Beachbody Coach.

Uncovering the Elements That Drive Revenue and Engagement Using Data Analytics

Business Management

Understanding data trends within your industry is crucial for any business to stay relevant in today’s economy. Imagine if you could identify what elements drive revenue growth and engagement. In this session, we’ll explore industry data to examine what variables fuel lead generation, sales and attendance through the use of analytics.

Andres Moran is the creator and CEO of iKizmet, a visual business intelligence system designed specifically for fitness and wellness businesses. Andres was also an early MINDBODY team member where, at various times in his tenure, he drove the company’s sales efforts and tech partnership initiatives.

Visionary Leadership: How to Articulate Your Vision and Bring It Down to the Ground

Leadership

Leaders create a shared vision with their employees. Then they align the business around bringing that vision to life. In this session, you’ll learn how to build a powerful vision for your business and then engage your team in implementing the strategy and tools to execute on that vision. Back by popular demand from BOLD 2015!

Luke Carlson, CEO of Discover Strength, is a speaker and author on the topics of evidence-based resistance exercise and building successful fitness businesses. He is also an American College of Sports Medicine Certified Exercise Physiologist (CEP), Cancer Exercise Trainer (CET), and received a BS and MS in Kinesiology from the University of Minnesota.

Legal Issues Every Fitness Business Should Know About

Business Management

Running a fitness business requires attention to various legal issues. In this informative class, you will review 1) contracting with clients, instructors, employees, partners and landlords; 2) insurance risks and coverage; 3) protecting intellectual property; 4) complying with laws and regulations; 5) expanding your business; and 6) selling your business.

Ronald Weikers is CEO of YogaBalance Yoga Studio and speaks around the country about yoga industry legal issues. By day, Ron is an attorney for Software-Law.com. He has published several law books and numerous articles, and was an adjunct law professor for 12 years.

10:45 AM — 11:45 AM
Breakout Sessions

Growing to the Next Level

Leadership

Focus. Habit. Celebration. These are just a few of the keys to success that Coach Mike will discuss in this inspirational, results-driven workshop. Designed to energize you to move past any plateau, this session will motivate you to put in the sweat equity that’s needed to realize your dreams.

Michael Harris is a motivational speaker with Coach Mike Speaks and an eight-year veteran of the U.S. Navy Special Forces. After completing his service, he lost his grandmother to cancer, a life-changing experience that inspired him to serve people in wellness. He owns 1on1 Health and Fitness in Chicago and has been a speaker with the Tony Robbins company. In 2015, he launched the Virtual Private Trainer app, which allows him to serve his clients worldwide with a systematic approach.

Building Your Business on Social Media Alone

Marketing and Sales

Social media has taken over the fitness world: 96% of consumers start their search online and through social media. Learn how to turn your staff, instructors and clients into social media ninjas! Discover which platforms are the hottest for your business and how to build a community of followers and brand ambassadors.

Kymberlee Kaye Raya, CEO of Fly Girl Dance & Fitness, has an extensive background in marketing and offers over 20+ years of marketing and branding expertise. She is also a 25+ year dance veteran, a sought after choreographer and has a specialty in hip hop.

Tradition vs. Trend: Knowing When to Adjust Your Strategy

Business Management

Building your business means understanding your current market and past success while making sure that you are relevant, exciting and pushing boundaries. This intersection can be hard to find as many tend to swing one way or the other. In this session, we’ll walk through examples of businesses that have found the perfect balance.

Tara Sampson, Director of Marketing at VIDA Fitness, has spent most of her career in the fitness industry. She holds a Masters Degree in Health and Human Performance from the University of Florida and previously worked as the Sales Manager at Gainesville Health & Fitness.

Create Clients for Life: Customer Loyalty Through Personalized Service

Client Retention

Clients can break up with you at any time. So, what does it take to keep them loyal? Personal connection. In this session, you’ll discover thoughtful ways to connect with your clients throughout their week—even when they’re away from your gym or studio.

Greg Finch, ACSM CPT, is the owner and Director of Training at Studio Fitness and Surf Strong Fitness. He is an entrepreneur, tech developer, founder of multiple personal training studios and creator of SRF.life where he connects people to travel, fitness, surf and adventure.

11:45 AM — 12:45 PM
Catered Lunch and Roundtable Sessions

Join fellow conference attendees for a buffet lunch and networking opportunity. Small groups will gather to explore specific issues—from marketing and sales to staff management—or choose to dine free of agenda at one of several non-topic tables. Topic tables will be available on a first come, first served basis.

12:45 PM — 01:45 PM
Expo Hall

Discover what MINDBODY software can do for your business, and explore the integrated technologies that add even more power to your MINDBODY site.

Client Exclusive: MINDBODY Experience Lounge

Join the MINDBODY Creative and User Experience team for a sneak peek at upcoming products and features, and the opportunity to share your valuable feedback.

02:00 PM — 03:00 PM
Client Panel Discussion

Client Panel Discussion: Best Business Practices for Success

Business Management

MINDBODY clients share their paths to successfully overcoming the challenges of running a growing business. We will gather questions from attendees prior to the conference to ensure a relevant and lively discussion. Ask them questions, hear their stories and catch a glimpse into their unique experiences.

03:15 PM — 04:15 PM
Breakout Sessions

Client Retention Best Practices — MINDBODY University Sneak Peek

MINDBODY University|Client Retention

Marketing brings people in the door; retention strategies keep them coming back! This session will outline simple, proven strategies in customer service, as well as staff incentives and "win back" campaigns that are easy to implement immediately.

Marina de la Torre is the Senior Director of Customer Success at MINDBODY and oversees the MINDBODY University, Client Care and Customer Success teams. She has held marketing, product management and business planning roles at companies like General Mills, Warner Bros. and Citigroup. A board-certified holistic health practitioner, Marina holds an MBA from the Kellogg School of Management.

Big Picture Brand Marketing

Marketing and Sales

Today's businesses come in all shapes, trends and sizes. No matter what, your brand needs consistent, engaging and thoughtful 360-degree marketing practices to keep up with the competition. In this session, you’ll get practical advice to help you shift your brand in the direction of your dreams.

Kristin Weitzel, owner of VLD Fitness, has over 15 years of experience shaping marketing programs that create brand value, drive revenue growth and propel companies in the fitness, consumer packaged goods and non-profit channels to the forefront of their industry. She has worked as a director in brand marketing, events, social media and operations for Fortune 500 companies as well as start-ups, including opening her own boutique agency.

Pricing and Promotion Strategies for Maximizing Revenue

Marketing and Sales

As a studio owner, it’s likely that you’re an expert in one of the 4 P’s of marketing—product. But without the right pricing and promotion strategies, attracting the right customers to experience your products and services is much more difficult. This session will review different customer segments, and how to target each one using pricing and promotion.

Matt Capizzi, Co-founder and CEO of Zenrez, has an MBA from Carnegie Mellon University specializing in Operations Management and Entrepreneurship. He’s been working closely with studio owners for over three years gathering insights for the unique challenges they encounter and how to solve them. His company has developed a technology platform that leverages yield and revenue management principles to optimize price and maximize revenue for every class.

Top 10 Ways to Rock Your Success as a Health and Wellness Practitioner

Leadership

Wellness expert by day, rock star by night, Sadie Nardini knows the secret sauce needed for ensuring success. In this session, she’ll share 10 tried-and-true techniques for attracting greater and more meaningful abundance as you pursue your passions. From how to “become the icon of your truth” to “creating conscious freedom,” Sadie’s techniques will help you focus on building a clear, creative and unique career doing what you love.

Sadie Nardini is one of the most in-demand yoga professionals in the world. Founder of Core Strength Vinyasa Yoga, she hosts Rock Your Yoga, a daily yoga and lifestyle national TV show on the Z Living Network, is the author of the 21-Day Yoga Body and sings lead vocals with her touring band, Salt & Bone.

04:30 PM — 05:30 PM
The State of the Industry: MINDBODY Data Insights

Our clients use MINDBODY to better understand the health of their businesses. We take that same data in aggregate and analyze it to better understand the health of the industry. Join us to discover exclusive insights into the trends we see throughout the wellness industry, including the purchasing behaviors of the consumers that use MINDBODY to find and book services.

05:30 PM — 06:00 PM
Closing Remarks and Raffle

Co-founder & CEO Rick Stollmeyer wraps up with some thoughts on how to take your BOLD vision into the future. Stick around to get inspired—and maybe win a prize, too.

2016 Sponsors

Thank you to all of our sponsors.

Register for BOLD 2017

Fill out the form below to receive updates on next year’s conference.

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Contact Us

Looking for more information? Feel free to reach out to us.

info@boldmindbodyconference.com

 
  • Deepak Chopra, M.D.

    Deepak Chopra, M.D.

    Founder of The Chopra Foundation
    Co-Founder of The Chopra Center for Wellbeing

    Deepak Chopra, M.D., FACP, is a world-renowned pioneer in integrative medicine and personal transformation, and is Board Certified in Internal Medicine, Endocrinology and Metabolism. He is a Fellow of the American College of Physicians, a member of the American Association of Clinical Endocrinologists and a Clinical Professor in the Department of Family Medicine and Public Health at UCSD.

    Chopra is the author of more than 80 books translated into over 43 languages, including numerous New York Times bestsellers. TIME magazine has described Chopra as "one of the top 100 heroes and icons of the century" and a global internet survey by The World Post and The Huffington Post ranked him #17 influential thinker in the world and #1 in Medicine.

  • Jillian Michaels

    Jillian Michaels

    Celebrity Fitness Professional

    Celebrity Fitness Professional Jillian Michaels has been a fitness expert and wellness coach for over 20 years. She has created a brand name for herself, and is perhaps considered one of the most inspiring people on television through her role as trainer, wellness expert and life coach on her hit shows and regular TV appearances.

    As a motivator and role model, Jillian has a unique connection with her audience that stems from her own personal journey toward wellness. Before becoming a big media success, Jillian struggled with her own weight. She was determined to reach her goals—and through dedication and hard work, she did.

  • Tyron Woodley

    Tyron Woodley

    Co-Founder and Owner, ATT Evolution

    Tyron owns a mixed martial arts, family fitness center in St. Louis, Missouri. He is a twelve-time MMA champion and is the UFC World Welterweight Champion.

  • Tara Sampson

    Tara Sampson

    Director of Marketing, VIDA Fitness

    Tara has spent most of her career in the fitness industry. She holds a Master’s Degree in Health and Human Performance from the University of Florida and previously worked as the Sales Manager at Gainesville Health & Fitness.

  • Vito La Fata

    Vito La Fata

    Founder, Fitness Profit Systems

    Vito is an accomplished public speaker and has impacted thousands of people with business coaching, fitness programs, weight loss and creating online businesses. He is also host of The Fitnesspreneur’s Life Show, creator of The Online Business Blueprint and a Superstar Diamond Beachbody Coach.

  • Sadie Nardini

    Sadie Nardini

    Founder, Core Strength Vinyasa Yoga

    Sadie Nardini is one of the most in-demand yoga professionals in the world. Founder of Core Strength Vinyasa Yoga, she hosts Rock Your Yoga, a daily yoga and lifestyle national TV show on the Z Living Network, is the author of the 21-Day Yoga Body and sings lead vocals with her touring band, Salt & Bone.

  • Rick Stollmeyer

    Rick Stollmeyer

    Co-Founder and Chief Executive Officer

    Rick Stollmeyer co-founded MINDBODY in his garage in 2001, and today serves as the company’s CEO and principle visionary, ensuring that everything the company embraces – from product line to business development to team member enrichment – serves the company’s vision: Leveraging Technology to Improve the Wellness of the World.

    Throughout the company’s steady growth, Rick’s dedication to maintaining a vibrant work culture has consistently earned the company spots on several of the nation’s Best Places to Work lists. Whether working with MINDBODY’s clients or team members, Rick’s proudest accomplishment is creating a place and culture that enhances people's health and happiness while they reach their highest potential through meaningful work.

  • Stephanie Jennings

    Stephanie Jennings

    Senior Vice President of Sales

    Prior to joining MINDBODY, Stephanie spent twelve years working in telecommunications, and eight of these in direct sales. She also previously ran a salon and day spa in San Luis Obispo, where she gained experience in understanding the needs of business owners and of the salon industry.

    Stephanie's true passion, however, is fitness. She holds seven certifications in Group Fitness through AFFA and Les Mills. She loves pushing people to achieve their goals and test their limits. She cherishes helping them feel good about what they can accomplish and—more importantly—who they are.

  • Chet Brandenburg

    Chet Brandenburg

    Co-Creator and Chief Product Officer

    Chet was one of a handful of MINDBODY employees handling tech support in 2002. His empathy from helping early clients informs his decisions to this day.

    Chet’s breakthrough project allowed clients to sync online bookings with their installed desktop studio management software. It was called the web scheduler, and its instant success led to an epiphany: Why not bring all MINDBODY software capabilities online? The idea worked, and Chet has been at the helm of MINDBODY software’s evolution ever since.

  • Amanda Patterson

    Amanda Patterson

    Vice President of Marketing

    Amanda graduated summa cum laude with an English degree from Vanguard University in Southern California, and was hired by a local company to write website and collateral copy. She quickly discovered her passion for harnessing the power of creativity and compelling communication to improve business performance.

    Her 15 years of experience includes both B2B and consumer advertising agency work for a wide array of industries. At MINDBODY, she drives strategy and execution for all marketing efforts, including branding, PR, product marketing and demand generation.

  • Marina de la Torre

    Marina de la Torre

    Senior Director of Customer Success

    Marina oversees the MINDBODY University, Client Care and Customer Success teams. She has held marketing, product management and business planning roles at companies like General Mills, Warner Bros. and Citigroup. A board-certified holistic health practitioner, Marina holds an MBA from the Kellogg School of Management.

  • Blake Beltram

    Blake Beltram

    Co-Founder & Evangelist, MINDBODY

    Blake holds a degree in Theater, Film and Television from UCLA, and is a deeply passionate creative. In 1998, he started making client management software for a single Pilates client, ultimately partnering with high school friend Rick Stollmeyer to create what is now MINDBODY. In 2003, after helping grow the company to 600 clients, he departed in search of new adventures. Returning in 2013, Blake currently leads the creation of MINDBODY One, a soon-to-be worldwide community of wellness business owners and staff.

  • Roxanne Borger

    Roxanne Borger

    Director of Client Education

    Roxanne has worked with MINDBODY since 2005 and is currently the Director of Client Education. She is also a yoga instructor, computer programmer and owner of Smiling Dog Yoga. In her tenure with MINDBODY, she has consulted with thousands of wellness businesses.

  • Morgen Monie

    Morgen Monie

    Human Resources Business Partner, MINDBODY

    Morgen Monie, MBA, SPHR, is a Business Partner at MINDBODY. She has over 11 years of experience in human relations, working for global companies like Target and Gap, Inc. She’s a certified Spin® instructor and holds a Gold Standard HR certification as a Senior Professional of Human Resources.