woman in an indoor cycling class working out with group

Why Fitness Tracking Is Important

By Denise Prichard

Wearable tech and fitness trackers—you see them everywhere. So, it comes as no surprise that they’re as popular as ever. In fact, it has been estimated that the market size for health apps and wearable devices will increase to approximately 460 million pounds in the UK in 2020, which has increased from 100 million pounds in 2015. 

On top of that, revenue in the wearables market is expected to show an annual growth rate (CAGR 2020-2024) of 2.1%, resulting in a market volume of US$195m by 2024

So, what does all of this mean?  

Fitness studios have the opportunity to give themselves a competitive edge by helping clients track their progress in their fitness journey.  

That’s where fitness trackers and FitMetrix by Mindbody come into play. With this groundbreaking technology, you can create an even more engaging in-studio experience that attracts and retains clients both inside and outside the studio. Here’s how:

Track and view stats in real-time

By providing your clients heart rate or equipment monitors in your group fitness classes, your clients will stay motivated with the ability to view their performance results throughout the workout, on a live leaderboard. 

Leaderboards enable your clients to view their heart rate, calories burned, and effort points. Clients can track their performance and compare how they measure up to others in class.  

“People are constantly checking the leaderboard,” says Britta Phillips of Class by UFC Gym. “Members can access it on their phone at any point when they want to see how they are trending. People get very excited and are always checking in to see where they are in the leaderboard rankings.”  

“When our leaderboard classes run, they really engender a sense of healthy competition and community. We find clients push themselves that little bit more in these classes and really enjoy the feeling that they have worked that bit harder,” adds Faye Walton, Founder of Cyc:d.  

It’s evident that seeing these results throughout the workout encourages clients to work towards their maximum effort. Plus, it helps instructors recognise top performers and encourage that healthy sense of competition Faye speaks of. Speaking of competition... 

You can create in-house challenges

We all love a little friendly competition, right? With FitMetrix by Mindbody, you can set up your own in-class competitions that build community and encourage extra effort during workouts. Clients can view their results in class and even receive rewards for their performance. 

It keeps classes full

One of the best ways to keep your classes full and your clients committed to their workout schedules is by rewarding attendance. WIth FitMetrix, you can put a rewards system in place to encourage them to show up to class and conquer their fitness goals.  

Another added perk for both you and your clients? You can reward extra points to clients that come to class on your slower days or times. This is a win-win scenario—your clients get rewards, while you improve client loyalty and attendance numbers. 

These are just a few of the many ways FitMetrix can take someone's fitness goals to the next level. Ready to learn more? 

Learn more about how FitMetrix can increase client retention at your fitness studio.

View the guide

About the author:

Denise Prichard

Content Marketing Specialist and Certified Yoga Instructor (RYT-200)

Mindbody

Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups. She currently serves as the Content Marketing Specialist for Mindbody.

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