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Mindbody University Virtual - Europe

By Katie Philipp

While we can’t deliver our Mindbody University experience in-person this year, we know you're still in need of the high calibre education provided through MBU. That’s why we created a special, 2-day, online edition of Mindbody University. It focuses on software optimisation, best business practices for the current times, and relevant industry trends and consumer behaviour that can impact business. And, we’re offering this educational opportunity for free in the Mindbody One community during COVID-19 (normally a £460/€500 value). 

Now’s the time to join the communityand sign up for success.  

 

TUESDAY, 20 OCTOBER

Welcome  

9:00 AM – 9:30 AM BST

Phil Coxon – Managing Director, Europe 

Heather Garrick – Senior Manager, Regional Marketing 

Learn how to make the most of your next two days with us and how to leverage the Mindbody One Community for support and growth. We'll introduce you to the course content and presenters and showcase Mindbody’s latest research on consumer trends and behaviour in our European market. We’re so happy you’ve joined us.  

 

Customer Panel: State of the Industry 

9:30 AM – 10:15 AM BST

Select Panelists 

For the wellness industry, 2020 has proven to be a year of challenges, but also one with constant innovation and creative pivots. This panel illuminates some of the greatest obstacles wellness business owners have faced and examines some of the creative solutions they've leveraged to find success within a shifting landscape.  

Marketing to a New Landscape 

10:15 AM – 11:15 AM BST

Mindbody Certified Consultant 

Is your brand messaging hitting the mark when it comes to new customer expectations? This session covers how to communicate the value of your virtual and in-person offerings through effective channels, how to streamline your package and pricing pages, and craft a brand message that embraces the needs of each potential consumer.   

Creating a Sales Process for Your Hybrid Model 

11:15 AM – 12:00 PM BST

Mindbody Certified Consultant 

Whether in-person or online, once you’ve captivated interest from a consumer, streamlining your sales process with customers is one of the fastest ways to grow your bottom line. Learn sales best practices and how to use Mindbody for effective sales communication and follow-up. Explore ways to train, motivate, and effectively incentivise your entire team, so that everyone is invested in the process. 

Building a Wellness Business that Lasts Through Leadership and Technology– Followed by Q & A 

12:00 PM – 1:00 PM BST

Rick Stollmeyer – Co-founder & former CEO, Mindbody  

Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations and hundreds of thousands of wellness business entrepreneurs. And while the COVID-19 pandemic created an immediate and lasting crisis that has challenged the sustainability of many wellness businesses, a wave of inspiration and transformation in the industry has risen to combat it. This session will cover how to weave your passion for wellness into leadership and leverage technologies to maintain a lasting business through COVID and beyond.

WEDNESDAY, 21 OCTOBER

Welcome Back 

9:00 AM – 9:05 AM BST

Mindbody Team 

We’ll provide a quick recap of the previous day and introduce what’s to come. 

Intelligent Pricing for a Hybrid Model  

9:05 AM – 9:45 AM BST

Mindbody Certified Consultant 

Pricing has always been contingent on capacity, but now more than ever. Learn how to assess the factors that matter most to your pricing strategy and how to create membership and package models that fit the design of your new hybrid business. Discover how to optimise your pricing for highest profit margin and improved retention, creating a foundation for commitment. 

Introduction to Reporting in Mindbody 

9:45 AM – 10:30 AM BST

Mindbody Certified Consultant 

The reporting capabilities in Mindbody are immense and sometimes intimidating. This introduction will drill down on the information that's most important to you, make it easier for you to understand the tagging features that help to customise reports, and teach you to store relevant reports in a convenient dashboard. 

KPI: Attendance & Revenue  

10:30 AM – 11:15 AM BST

Mindbody Certified Consultant 

Learn what Key Performance Indicators (KPI) are and better understand the reality of what’s working and what’s not in your business. We’ll look at several Mindbody reports surrounding revenue, attendance, new client growth, and average attendance. Learn the best ways to run these reports, benchmarks for success, and how to set goals to improve your bottom line.  

KPI: Retention  

11:15 AM – 12:00 PM  BST

Mindbody Certified Consultant 

We’ll dig into Key Performance Indicator (KPI) reports that measure the retention of a client through their entire journey with you, from first visit to membership. Learn how to measure the effectiveness of your marketing offers and the rate of your intro offer-to-autopay conversions. Learn the best ways to run these reports and leverage their insight to increase revenue. 

 

Conclusion & Small Group Breakout 

12:00 PM – 12:45 PM BST

You made it! What are you going to do with your Mindbody knowledge? What are your top takeaways and action items? How can you develop implementation strategies and share your experience with your cohorts? We’ll show you how Mindbody One can help.

 

About the author:

Katie Philipp Headshot

Katie Philipp

Senior Business Education Specialist

Katie is a North Carolina native who fell in love with the California coastline and decided to make it her home in 2011. She has been long involved in the world of holistic health as both a yoga instructor, massage therapist, and classical Pilates enthusiast. She joined the Mindbody team in 2012. When Katie is not working, she has a passion for studying holistic nutrition, hiking, cooking, playing cribbage, and spending time with her family and friends.

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