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Mindbody University Virtual - Europe

By Katie Philipp

While we can’t deliver our Mindbody University experience in-person this year, we know you're still in need of the high calibre education provided through MBU. That’s why we created this special online edition of Mindbody University. It focuses on software optimisation, best business practices for the current times, and current marketing trends within the industry. And, we’re offering this educational opportunity for free in the Mindbody One community during COVID-19.

Now’s the time to join the community and sign up for success.  

 

TUESDAY, 16 MARCH

Welcome  

1:00 PM - 1:05 PM GMT

Heather Garrick – Senior Manager, Regional Marketing 

Learn how to make the most of your next two days with us and how to leverage the Mindbody One Community for support and growth.  We’re so happy you’ve joined us.  

 

Marketing KPIs: Laying the Groundwork for Success

1:05 PM – 1:45 PM GMT

Catalina Zbar - Mindbody Certified Consultant 

This session outlines the most important metrics in measuring the success of your marketing efforts. When you know what to measure, you can better set goals and lay the groundwork for a marketing plan that works. Mindbody provides you with robust reporting and tools that can help gauge the success of your efforts. 

Using Mindbody For Marketing

1:45 PM -2:15 PM GMT

KK Hart Bailey - Mindbody Certified Consultant 

Learn how to optimise your Mindbody set up or completely overhaul your referral source categories, and review strategic ways to report on these valuable tracking tools. This course will also cover how to strategically use the required fields section of your software, specifically within your branded web tools.

Digital Experiences Designed to Convert

2:15 PM - 3:00 PM GMT

Connie Holen - Mindbody Certified Consultant 

Your digital storefront is your first face to the world and should be designed with ease-of-use and clearly designed calls to action at the forefront of your brand strategy. This session will show you the best practices to differentiate your business and how to automate your website lead funnel so it is designed to convert.

Break

3:00 PM - 3:05 PM GMT

Creating an Irresistible Brand

3:05 PM - 3:30 PM GMT

KK Hart Bailey - Mindbody Certified Consultant

Your future clients are interacting with you right now, before they even walk through your doors or book a session. Do you have a marketing strategy that reaches them along every touchpoint of the customer journey? In this session we cover ways to create an integrated and seamless marketing strategy across search, social, and mobile platforms – one that increases your visibility and enhances customer’s experience and retention.

Social Media Marketing: Moving Beyond Vanity Metrics

3:30 PM – 4:00 PM GMT

Josh Biro - Mindbody Certified Consultant 

You can leverage your social media channels for more than simple likes and shares. Your social channels can and should be used to elicit specific action from your followers. This session shows you how to leverage your marketing campaign planning as a guide to convert likes into action and revenue.

Customer Panel: Breathing Vitality Back into Your Business

9:45 AM – 10:30 AM BST

Select Panelists

Panelists discuss best practices for social media, trends that are working in the industry, how to craft an effective brand strategy, and innovative ways to streamline a marketing plan that will launch your business most effectively into its next phases of success.

About the author:

Katie Philipp Headshot

Katie Philipp

Senior Business Education Specialist

Katie is a North Carolina native who fell in love with the California coastline and decided to make it her home in 2011. She has been long involved in the world of holistic health as both a yoga instructor, massage therapist, and classical Pilates enthusiast. She joined the Mindbody team in 2012. When Katie is not working, she has a passion for studying holistic nutrition, hiking, cooking, playing cribbage, and spending time with her family and friends.

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