5 Wellness Trends to Take Note of in 2019
By Charlotte Newton
Ahead of the new year, business owners should look at implementing new offerings within their studios that are both on trend and appeal to ever-changing consumer demands.
Working with its customer base of health and fitness businesses, as well as gathering global insights from MINDBODY’S headquarters in California, below Kevin Teague, Senior Vice President and Managing Director at EMEA MINDBODY, shares the five top trends for business owners to tap into, in 2019.
Exercises for menstrual health.
Gone are the days when a woman’s menstrual cycle is a taboo subject. Today, the industry is seeing a continuous rise in exercises and classes specifically designed to help ease menstrual pain. In fact, a study in the Journal of Alternative and Complimentary Medicine revealed that yoga had helped endometriosis patients with chronic pelvic pain.
With 1.5 million women currently suffering from endometriosis in the UK and an increase in new brands and products emerging to help support them, menstrual health is firmly on the agenda. There’s no time like the present to look at introducing classes, workouts, or guest workshops, which can help women during their menstrual cycle.
Rowing is the new spin.
Rowing is currently having a big moment in the fitness world with many people in industry claiming it’s ‘the new spin’. We’re beginning to see a huge rise in indoor rowing classes including the launch of The Engine Room, a boutique indoor rowing and personal training studio in London founded by Chris Heron. Commenting on rowing workouts, Dr. Cameron Nichol, a doctor and former Olympic rower, says, “Rowing is the most time efficient total body workout out there."
MINDBODY recently carried out research into people’s attitudes towards group fitness and found that half (50%) of regular gym-goers or fitness fans believe working out with someone else increases their fitness motivation*. To go beyond adding a rower to the gym floor, owners and managers could introduce group rowing classes to their schedule to really capitalise on this trend.
According to the Global Wellness Institute, facilities offering spa services account for a much greater share of industry revenues (66%). From 2015-2017, revenue growth (globally) has been higher for facilities offering spa services (7.4%) versus those that don’t (0.5%)**.
Consumer interest in services and activities that align with their wellness lifestyle is on the rise and MINDBODY has seen an increase in businesses offering services such as holistic health, nutritional advice, sleep therapy and energy healing. Reflexology, reiki and cryotherapy are also popular among businesses too. In 2019, look to broaden your offerings by introducing more wellness experiences, to enhance any existing workouts or treatments currently on offer. Consumer adoption and understanding of wellness is evolving, and it’s time businesses did, too.
AR and VR.
Augmented reality (AR) and virtual reality (VR) technologies are reshaping the ways in which consumers pursue wellbeing – both physically and mentally*** and both at home and in the studio. MINDBODY research into fitness regimes found that almost two-thirds of people (63%) valued flexibility highly when it came to their workouts****. A flexible approach to workouts is something that online fitness communities and hubs can offer in abundance, with many brands and studios beginning to offer virtual workouts for their customers to take part in when they can’t physically get to the studio. With reports from IBIS World predicting an increase in weekly working hours in the coming years, the trend for virtual workouts is something the industry can expect to see increase.
In the face of rising chronic disease, stress and unhappiness, we are re-examining and re-focusing our attention on what makes us well, particularly in the way we live, work and travel. The workplace wellness market is still small in comparison to the economic burden and productivity losses associated with an un-well workforce.
In 2016/2017, an estimated 12.5 million days were ‘lost’ in the UK due to work-related stress, depression or anxiety******. A recent MINDBODY study found that almost a quarter of people always feel stressed or anxious, and over three-quarters of UK workers (78%) say they have no access to a corporate fitness or wellness scheme. Today, employers are looking to improve morale, retention, recruitment and increase productivity by offering a workplace wellness scheme. In Scotland, a network of “healthy working lives” specialists make free and confidential workplace visits, to give advice on issues related to occupational health, safety and wellbeing*****.
Listing your services on an app like MINDBODY connects you with local businesses, and with easy location and time filters, it makes you more accessible and convenient for workers wanting to incorporate wellness into their work day.
As workplace wellness is one of the wellness economy sectors that is predicted to have the strongest growth over the next five years, in 2019, focus on building relationships with nearby businesses and work out how you can either use your services to fit into their existing schemes, or support them in creating one if there isn’t one already in existence.
*Research on group fitness undertaken by MINDBODY in July 2017
**Research taken from the Global Wellness Institute Economy Monitor (October 2018 edition)
***Research taken from Stylus Media Groups ’10 Wellbeing Trends to Watch’ September 2018 report written by Terpsichori Savvala
****Survey of 2,000 UK adults and analysis of 70,000 businesses for MINDBODY 2018 Insights Report (full report available on request)
*****A survey of 2,000 UK adults, conducted in 2018, using a five-point Likert scale
******Research taken from the Global Wellness Institute Economy Monitor (October 2018 edition)