Retention Marketing for Every Budget
By Katie Zeff
Your business is as unique as your clientele. So, it makes sense that your retention and marketing efforts should be that individualised as well.
Why should you care about retention marketing at all? According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. This means that putting your dollars toward retention may be a more effective business strategy than just focusing on new customer acquisition alone.
Don’t have any spare dollars to contribute to your retention marketing plan? Or maybe you’ve got dollars, but not enough time? That’s okay. We’ve developed retention marketing suggestions for any size budget or business, so you’re sure to find something that suits your needs.
Our options range from using the MINDBODY reporting you already have to develop a completely DIY retention program, all the way up to augmenting your software with partner or consultant services to supercharge your retention marketing.