Whether you own a small business or a large fitness franchise, it's likely one of your main goals is to consistently grow your customer base and attract new clients to your business. One of the most effective ways to grow is to expand the target group of consumers you're marketing to and attract individuals outside of your main demographic.
By expanding your customer base, we don't mean losing sight of your existing customers. Instead, we encourage you to expand your brand messaging and services to be more inclusive and to accommodate the needs of specific groups of potential new customers.
Whether it's marketing special offers or discounts, creating modified classes/programs, or making modifications to your physical space, there are simple ways your fitness business can provide a more welcoming and supportive environment to attract more potential customers.
Download our guide for strategies to do just that: attract new groups of customers by serving their unique needs. This includes the following customer segments:
Older adults: Consumers who may appreciate discounts, modified classes, and more
Families: Prospective or existing customers who may need accommodations like express classes or childcare
Students: Customers who often look for discounts and/or partnerships with the schools they attend
Beginners: Individuals who might look for walking groups or workshops to help them as they get started
Multicultural groups: Customers who may speak other languages and be attracted to a more inclusive environment
The LGBTQIA+ community: Customers who will feel supported with a less gender-focused atmosphere
Individuals who are differently-abled: Clients who may require assistance and/or supportive equipment
We'll also provide ways to take full advantage of your marketing efforts (including social media, events, and more) to ensure you attract these new customers and retain them as long-term clients.