Even if your salon or spa has a loyal clientele, there's always room to grow the customer base at your business. To do so, you'll want to refresh your strategy, expand your offerings a bit, and begin to build relationships with an increasingly diverse customer base.
How? By growing your service offerings and updating existing services. Then, your business will be more inclusive and serve the needs of specific customer segments.
Download our guide to get started. Inside, we provide a variety of ideas for your salon or spa to market to the following customer groups:
Older adults, including how to market new treatments and provide discounts to these customers
Students, including opportunities to market to these customers on campus and across social media
Families, including ideas to offer pre- and postnatal services as well as "parent-and-me" offerings ideal for these customers
Multicultural groups, including strategies to accommodate the needs of this customer base
LGBTQIA+ community, including ideas to make new customers feel comfortable
Individuals who are differently-abled, including specific accommodations to ensure all customers can access your business and feel welcome
Finally, we'll share marketing strategies (including social media, events, and more) to promote your expanded services and increase the likelihood a wide range of customers will find your business.