4 Signs It’s Time to Switch Your Fitness Software
By Denise Prichard
The main benefit of having robust fitness software is to help you seamlessly manage the daily functions of your business so you can get back to doing what you love most—connecting with your clients and helping them achieve their fitness goals. At the end of the day, your fitness software should allow you to easily market your business, set up and track payments, manage your members and prospective clients, take care of class bookings and scheduling, and help your business stand out from the rest.
With that said, your choice of fitness software can be crucial to the success of your business because it can be the most powerful tool to help save time, increase the community aspect at your business, and increase revenue.
So, how can you tell if the one you selected is the right fitness software for your business? Here are four signs the platform you’re using isn’t meeting your needs—and why it might be time to switch.
1. It’s confusing for you and your staff to use
When you log in to your fitness software, do you and your staff have a hard time navigating it? The reason you purchased fitness software in the first place was to save your team time. If you’re constantly logging into a system that has you scratching your head, it’s safe to say it’s time to look at other options for your fitness business.
The most efficient business software should be user-friendly, streamlined, and allow your employees to easily learn its functionality. You and your employees should be able to view and update member information, access reports, and adjust your studio’s schedule with ease.
2. It doesn’t help you market your business efficiently
Attracting and retaining members is the bread and butter of a fitness studio.
Another reason to use fitness software is to make it easier for your team to market your business to prospective clients. If your current software system doesn't provide the tools you need to put your business front-and-center, it’s time to upgrade to a platform that does. Otherwise, you’re missing out on revenue. Period.
With advanced marketing tools, you can target customers looking for businesses just like yours. Make it easy for them to find and book everywhere they search. Next, create and send targeted email and text marketing campaigns to keep them coming back. With automation, you can convert drop-ins, win back lost customers, and keep clients engaged without having to lift a finger!
3. It can’t supply you with a branded mobile app
Did you know Americans look at their phones an average of 52 times a day? A unique branded mobile app that integrates with your fitness software is a perfect way to stay connected with your members, wherever they are. A branded app will also help increase brand awareness and build loyalty within your fitness business.
With your very own branded mobile app, members can book, pay for, and keep track of their classes all on their mobile device.
4. It doesn’t cater to your members' needs
Your fitness software should provide members with an intuitive system that makes their lives easier. If it doesn’t, this is the ultimate sign it’s time to look at other options.
Find a solution that allows your members to take control of their bookings and membership by making it accessible at their fingertips. Instead of taking bookings over the phone, give your customers the option to sign up for fitness classes directly from your website and/or their mobile device.
Optimal functionality and usability in fitness software are essential to running your business effectively. Your software should provide a comprehensive solution that caters to your needs and the needs of your employees and your clients.
With the right integrated system, you can increase retention, conquer your revenue goals, and provide the studio experience your members deserve.