Valuable insights from industry experts—tailored for your business

MINDBODY Consulting provides highly focused advice and coaching on what matters most in the health, wellness and beauty industries. Our one—on—one consulting program is designed to meet you where you are, define where you’re going and help you plan a path to get there.

  • Where You Are

    Attendance, Revenue, and Retention

    We begin by pulling MINDBODY reports on your attendance levels, revenue history, and retention numbers—and teaching you how to do the same.

  • Where You’re Going

    Measurable Goals and Best Practices

    Once we’ve assessed your current circumstances, we’ll work with you to create goals for the future, and discuss the best practices that will make you and your staff more efficient.

  • How to Get There

    Pricing, Sales, and Marketing

    We then turn those goals into action. We’ll examine pricing structures, focus on sales to achieve a higher revenue base, and hone your marketing plan.

Find a consultant

Roxanne Borger

Roxanne Borger

Roxanne (Roxy) is our new Director of Client Education and leads our MINDBODY University suite of offerings, including our Consulting Program, after having consulted directly with wellness businesses over the last few years. She has a passion for both wellness and technology and feels blessed to have over ten years experience helping people become healthier, happier versions of themselves - directly and indirectly. It is her current mission to help wellness businesses become more viable and successful through education and sharing what really works. She is a regular speaker at MINDBODY Conferences, Tradeshows and with MBU as well as Co-Owner of Smiling Dog Yoga in San Luis Obispo, CA. Roxy has a degree in mathematics and has experience in customer service, management, database programming, and lecturing at the university level. She grew up in Detroit, Michigan and loves using her hand as a map whenever she gets the chance. In her tenure with MINDBODY, she’s consulted with thousands of wellness businesses.

“My opening would not been nearly as successful without your help!”

Charmaine Swan from Spot Wellness in Ashland, WI

Alexa Zaledonis

Alexa Zaledonis

Alexa has been growing her business with MINDBODY for six years and only wishes she had implemented it when she began her business in 2003. She finds it the best tool to analyze, grow and enjoy her business, and currently offers part time MINDBODY business and consulting hours in addition to running Even Keel Wellness Spa in Annapolis Maryland.

Alexa was an CPA for 15 years practicing in public and private accounting before starting Even Keel Wellness Spa as an owner, Massage Therapist and Meditation Coach. In the accounting world, she had worked with all kinds of clients: from technology to healthcare to non-profits. As a die-hard entrepreneur and obsessed fitness advocate, she started her wellness business 13 years ago and hasn’t stopped loving it, growing it, tweaking it and reinventing it. Being a small business owner means staying on your toes and never losing your passion or your edge. She always believed that even when a business is small one must approach it like it’s a Fortune 500 Company. With business skills, a calm mind, and a bit of enthusiasm she believes anyone can be a success. She hopes to share her years of experience with you, to help you grow in a way that follows your life’s blue print and have fun along the way.

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Carolyn ‘CJ’ Jikiemi-Roberts

Carolyn ‘CJ’ Jikiemi-Roberts

Create Communicate is a consulting service which helps you create your dream and then communicate it to the world. Communication is the essence of your world. Say it and it will happen. Create possibility in your life and then live into it with your communication. Create Communication will assist you in all areas of your business and allow you to increase your bottom line and thereby increase/improve your business at every level. Create Communicate empowers you, by giving you the tools to find space to enjoy your business and your life, while living life to the fullest.

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Charles Graff

Charles D. Graff

Charles D. Graff is a Certified MINDBODY Business Consultant. I’m dedicated to exceeding the expectations of clients by providing indisputable value and real results. My proven business services provide a clear way for everyone to evaluate, implement and succeed. We will focus on short term KPIs to achieve long-term goals. Why trust me? Experience. With over a decade in the health and wellness industry I have started studios from concept, grown and sold with success. I currently own multiple studios in Chicago and continue to expand our community and business model. I look forward to coming alongside Where you are - Where you’re going and How to get there.

When excellence is our goal, we must measure, manage, educate and coach. It’s hard work. Which is exactly why it differentiates us.

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Charmaine Swan

Charmaine Swan

Charmaine is a MINDBODY Consultant in Training with a passion for marketing, client experience and anything tied to a launch date. She owns and operates a small studio in Northern Wisconsin and began using MINDBODY in 2012 to help her make smarter business decisions. She attributes much of the success of her studio expansion to her experience working with Roxanne Borger as her consultant, now Director of Client Education at MINDBODY.

Before opening her studio, Charmaine worked in the non-profit world of marketing and communications. Most recently, she has become interested in how to use social media as a low-cost but high yield mechanism to engage clients and foster better community and loyalty, especially in a small town where retention is crucial.

Additionally, Charmaine has been a certified Hatha Yoga Teacher since 2008 and is currently completing a Pilates Mat certification. She is slightly obsessed with finding ways to make her studio business work for her, so she has more time to spend with her two active boys and her husband on or near Lake Superior.

Request an Appointment or learn more at charmaineswan.com

Christy Nosti

Christy Nosti

Christy Nosti is a Certified Business Consultant with a passion for Key Performance Indicators (KPIs). As a MINDBODY veteran, Christy has extensive knowledge of the software, as well as experience working with thousands of small health and wellness businesses. In her management role at MINDBODY, Christy helped develop and refine new client business education webinars and traveled throughout the country teaching MBU curriculum at fitness, yoga, and beauty conferences.

Christy has a strong knack for metrics, analyzing numbers, and budgeting, but also loves to help businesses create and achieve their visions and goals. In 2015, Christy worked as the Business Manager for a Day Spa in San Luis Obispo, which gave her first hand action in the daily trails and triumphs of running a small business. She is passionate about helping small businesses thrive in their quest to create a healthy, connected community.

Additionally, Christy has been a certified Bikram Yoga teacher in San Luis Obispo, CA since 2007. She spends her free time practicing yoga, going to group fitness classes, hiking and spending time with her husband and their new son.

Request an Appointment or learn more at Liberateyourbiz.com

Cindi Booth

Cindi Booth

Cindi Booth, a MINDBODY Certified Consultant, is passionate about inspiring wellness businesses to succeed and thrive joyfully. She has been the Director of Development for All That Matters Yoga + Holistic Health Centers since 2009, and in that time they acquired 2 new studios, implemented a successful membership program, and built a talented and supportive management team under her guidance.

Prior to her work with All That Matters, Cindi was a successful CPA with her own firm and 20 years of experience helping small business owners. Her specialties include business evaluation, strategic planning, KPIs, growth and development, and financial analysis. She has a rich depth of knowledge and experience in MINDBODY software, best business practices, and growth management.

Working with Cindi is an empowering process. With her support you will define goals, create and implement action plans, measure results, and review your work with the big picture in mind. Ultimately, her goal is to help you achieve your greatest potential, while finding life balance and having fun along the way. Cindi completed a 200-hour Yoga Teacher Training at Kripalu in 2013, and integrates the principles of yoga with her business background to best serve her clients and live her healthiest life.

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Eric Antonini

Eric Antonini

Eric Antonini is a Portland, Oregon based MINDBODY certified business consultant with over 16 years of experience bringing honesty and integrity to clients in domestic and international markets. Clients call his customer service, “concierge level,” his work ethic, “tenacious,” and his ability to make things happen, “…unmatched.”

Behind the verve Eric brings to his work, he is a lifelong yoga and meditation enthusiast. He and his wife Denise are the owners and co-founders of You and the Mat, a California-based yoga studio operation. In 2013, Eric and Denise were recognized by Origin Magazine as one of 31 ”Powerhouse couples, working together to shift the planet.“ Eric finds mindful awareness essential in life, whether listening to his clients’ needs or appreciating the great outdoors. He enjoys hiking, golfing, travel and experiencing the joys of life with Denise and their favorite little world citizens: Lorenzo, Sebastian (Baz) and Ciel.

Musician, entrepreneur and March Madness fan, Eric was voted prom king and is an all-around likable guy.

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Katie Santos

Katie Santos

Through 35 years of work in the fitness industry, Katie has gained valuable insights in business management and has developed a special love for coaching clients. Katie specializes in business planning, forecasting, sales, digital marketing, HR and organization as an Evernote Certified Consultant. Through a non-competitive and innovative approach, she enjoys sharing her knowledge and expertise while playing an important role in driving business success.

Request an Appointment
or learn more at iloveabsolute.com/studio-consulting

Kristen McAuliffe

Kristen McAuliffe

As the owner of It’s Working Out in Cincinnati, Kristen has welcomed the opportunity to combine her business and fitness backgrounds. After graduating from the University of Notre Dame and spending six successful years in medical sales, Kristen followed her passion and began her personal training business in 1998. She opened It’s Working Out TRX studio in 2011 and It’s Working Out Rowing & Training in 2015. Kristen has utilized her business knowledge to create three complementary and extremely successful studios, that exceed industry standard profit margins by double digits.

Kristen started business consulting to help others achieve their business goals and teach them the keys to wellness business success. She looks forward to discussing challenges you face with revenue, attendance, sales, marketing, payroll, retention or operations and helping find solutions that best FIT your business!

Request an Appointment
or learn more at workitoutconsulting.com

Laura Munkholm

Laura Munkholm

I love seeing successful studios at the heart of healthy, happy communities. I’m a MINDBODY Certified business consultant based in San Diego, CA and have been working in the wellness/fitness world for the past 5 years. I’ve been there, and I know running a studio isn’t for the faint of heart. I support studios through remote and on-site consulting, speaking, and sales training.

I have over 7 years of successful experience in corporate sales and recruiting. After teaching yoga on the side for years, I left the corporate world to run a large yoga studio. I managed a team of 35 and was able to grow membership and profitability by over 40% during my time there. This experience, paired with the MINDBODY Certified Consulting program has given me the tools to help many studios become and STAY profitable. I offer solutions to enhance talent management, pricing, sales, MINDBODY Online usage, and operations. I’ve helped more than two dozen MINDBODY clients grow revenue, memberships, and improve the overall client experience. My services will give you the tools you need to meet your business goals, drive revenue, create a memorable brand, and ultimately THRIVE.

Request an Appointment
or learn more at studiobusinesssolutions.com

Marshall Evans

Marshall Evans

Marshall is a 15 year veteran of the information technology world who embarked in a journey into wellness after losing 275 lbs and overcoming multiple systemic diseases such as diabetes and heart disease. Marshall became a licensed cosmetologist in 2010. He quickly converted his first employer to MINDBODY. His passion is to solve problems, hair or business.

Marshall meet his husband Marc Guilarte, an accomplished Ashtanga practitioner and his journey into the yoga world began. Marc and Marshall opened Cat Tilt a studio and Parvati’s Mirror in 2014. Marshall also runs Zen Media Social, a boutique advertising firm focused on the wellness and persinal services industry. He specializes in lead generation, Facebook, AdWords and digital media strategies.

Request an Appointment or learn more at zenmediasocial.com

Nicole Chetaud

Nicole Chetaud

Nicole Chetaud is a certified MINDBODY Business Consultant. A regular speaker at both MINDBODY University (MBU) events, Yoga Journal conferences, and Wanderlust Festivals, Nicole brings over a decade of experience to the table in customer service, sales, and marketing across a variety of industries-as well as three very successful years of managing our MINDBODY University business education events. Her expertise comes from a well-rounded career: Nicole has worked in event planning, the hospitality industry, yoga studio management, and even high-end home design. But they all share a common thread: Nicole's passion for enhancing the client experience.

Nicole has mentored countless businesses at the individual level, through 1-on-1 consulting on sales, marketing, client retention, staffing, and Key Performance Indicator (KPI’s), that point to a business’s success. Nicole has been a certified Bikram yoga instructor since 2005, and built on that expertise by completing the YogaWorks 200-hour teacher training course in 2011. She holds a Bachelor of Arts in Sociology from UC Santa Cruz.

Request an Appointment or learn more at NicoleChetaud.com

"Nicole has truly helped me take control of my business. She has opened my eyes to the way MINDBODY can be used and now I can stay focused on what is most important. I’m enjoying watching my business grow because of it."

Julia Pickslay from Assets in San Luis Obispo, CA

MINDBODY Consultants cover these topics, depending on your needs:

  • Key Performance Indicator (KPI) assessment
  • Pricing
  • Payroll
  • The Sales Process
  • Client Retention
  • Creating Marketing Materials, Website, and Brand
  • Improving Schedule/Class/Appointment Offerings
  • Creating a Marketing Plan, Targets, and Action Plan
  • Creating Better Systems: Check-In, Online Registration, etc.
  • Hiring Staff and Training
  • Budgeting and Cash Flow

If you’re interested in learning more about becoming a MINDBODY Certified Consultant, please email us at mbu@mindbodyonline.com