The 5 Best Types of Awareness Stage Content to Explode Your Lead Generation

July 19, 2018 by OptinMonster

People can’t buy your stuff if they don’t know you exist, right? But, how do you help them find you? The high-level answer is that you help them find you through awareness stage marketing.

MINDBODY is a company for small business owners in the health, spa, and beauty industry. They maintain two separate blogs to target not only their audience (businesses) but also the consumers who will engage with their audience through the app.

The business-focused blog includes business advice, trends, new features from MINDBODY, and an inspiration blog that gives businesses a glimpse at what their peers in the industry are doing.

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