Need a nap? Casper opened a store for that

July 16, 2018 by Retail Wire

Last week, Casper, the bed-in-box brand, opened The Dreamery in lower Manhattan, a lounge where consumers pay $25 for a 45-minute nap.

Nap sessions are booked through a Casper micro-site, as well as the ClassPass and MindBody apps. Walk-ins are also accepted. Post-nap, private washrooms are available to freshen up as well as complementary coffee in the lounge area.

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