I Survived D.C.’s First ‘Sweat Crawl’

June 19, 2018 by CityLab

The elevator door opened, spitting me out into a gaggle of young women trickling into the event. At the door, a peppy attendant in a SweatCon tank top handed me a coupon for Bird scooters. Another gave me a swag bag with my very own SweatCon tank and various fitness brand samples. At one end of the room was a Reebok sportswear expo, and at the other was a photo booth organized by a MINDBODY, a workout-class booking app. A very friendly MINDBODY employee tried to cajole some women in front of me to “get in there!” They giggled nervously and sidestepped it. I followed their lead.

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