How Franchises Can Find the Right Technology Partners and CRMs

October 05, 2018 by Entrepreneur

Working with a technology partner can streamline operations across the entire franchise business. But first, consider your specific needs -- and a potential partner's strengths.

When Pure Barre started working with MINDBODY, a CRM focused on the health and wellness industry, it hoped the company could help Pure Barre streamline its studio operations. The CRM collected and organized so much data, Pure Barre began basing all its studio strategies on it -- from pricing to specific packages it offers customers.

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