Marketing tools that grow your salon
With our full suite of automated, customizable marketing features, you’ll attract more new clients into your salon and turn them into loyal regulars. Sleek email campaign templates let you send on-brand messages. Smart contact lists enable you to send timely promotions and reminders to rebook. An automated client referral program helps you expand your client community, and an automated review program asks your happiest clients to post a review.
An AI-powered front desk
Make sure you never miss a potential appointment—and give clients a no-touch way to book appointments, pay for services, and get answers to their questions. Bowtie AI receptionist promptly texts clients back if you’re unable to pick up (texting is most people’s preferred way of communicating with beauty businesses, according to research). Keep your focus on the client you’re with and know that Bowtie is turning every missed call into an opportunity.
A safe and delightful client journey
Create a low-touch client experience that maintains the client connection before, during, and after their appointment, from online booking to contactless checkout. Bowtie books appointments, takes payments, and upsells your services. Marketing Suite keeps your schedule full and makes it easy to communicate what's new at your business, so clients feel safe and excited to keep coming back. Your blow dry bar software lets clients check-in with 2-way text and digital forms and waivers. Even checkout and rebooking are contactless—payment info is kept on file and Bowtie handles rebooking automatically.
"I like the booking system and the ability for every salon in the franchise to store its clients. No matter which location a client has been to, I'm able to pull them up instead of creating new profiles for them."
Blo Blow Dry Bar
Everything you need in one software
A network of high-quality clients
Powering your business with our salon software gives you exposure to millions of beauty consumers who use the Mindbody app to find and book services like yours. You can easily opt in to the marketplace and give yourself another opportunity to market your salon. Save yourself the hassle of learning a new acquisition tool—offer your services in the app and feel confident that customers will have a simple and intuitive experience finding your salon and booking your services.
Convenient client booking
Give your customers the anywhere, anytime, any device salon booking experience they’re looking for by placing your schedule on your website. Put your logo front and center and easily match your schedule with your brand colors for seamless, on-brand booking. Your software will automatically upsell clients, let them manage their appointments, and make it easy for them to buy gift cards, packages, and series.
Your app, your brand
Get your own custom app for your salon for an even closer connection with your clients. We’ll build it with your brand colors, images, and logos—and your clients will have another way to book and pay for your services via an app that beautifully curates your brand. Your app integrates with your salon software for a seamless experience for your clients and team.
Managing appointments and staff
We understand that salons revolve around their calendars—our scheduling software makes it easy for you to view appointments and keep tabs on open time slots. Manage availability for everything that you need to, from staff to equipment, resources, and facilities. Cut down on scheduling and payroll mix ups, arrange different ways to pay your staff, and run reports that give you key insights into appointment and staff metrics.
With a payments system that moves with you, your staff can check clients out from anywhere, from the front desk to the styling chair and everywhere in between using our mobile business app. Provide clients with multiple options for contactless payments, including membership and series benefits and prepayments on your online booking page. Collect credit card info, take deposits, and make every client checkout experience simple and effortless.
The business metrics you need
Get the numbers you need to run and grow your salon with key reports and dashboards that provide insights into your business performance. A wide range of reports help you keep tabs on your revenue, number and type of bookings, everything you need to manage payroll, inventory, and a whole lot more. You can even pull up how much customers spend and see how effective your marketing attracts new clients and keeps them coming back.
Explore our other salon categories:
State-of-the-art blow salon software
Resources that give you a competitive edge
With a steady stream of fresh guides, webinars, blog posts, customer stories, and more, you’ll find new ways to reach your business goals.