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Why Now’s the Time to Upgrade to Booker by Mindbody Accelerate

By Denise Prichard

The last several months have presented numerous challenges for the beauty industry. On top of businesses having to close temporarily, re-open, or even close again, the way you run your salon or spa has changed drastically.  

You’ve taken extra care to ensure your space and equipment are squeaky clean and taken the steps to provide protective gear like gloves and masks to your staff and clients to keep them safe from COVID-19—but did you know that having the right salon software or spa software can help reduce risk at your business, too? 

The ongoing effects COVID-19 has presented to the beauty industry have amplified the importance of having innovative software equipped with new functionality to help support your business during this trying time. With the right tier of Booker software, you can take protecting the health and safety of both your clients and your staff to the next level.  

We’ve been hard at work adding new features and functionality to Booker (check out what’s new as of June 23 and July 21). If you haven’t already upgraded to Accelerate, there are a few new reasons to:  

Updated client forms  

Going paperless and minimizing contact with clients is a must in today’s world. Not only does this protect your business, but it will also help put your clients’ minds at ease by cutting out shared devices and clipboards. With this feature, you can create paperless, custom forms that can be sent when clients book at your business or after they confirm their appointment to help you collect important information from your customers prior to their scheduled service. An added bonus? With Accelerate, you can also determine which of your employees can have access to see completed client forms and determine how often you’d like your clients to fill them out. 

Engage clients with robust marketing tools 

It’s more important now than ever to communicate frequently with your clients (here are seven things you need to share now). Looking for inspiration for your next email campaign? When you upgrade to Accelerate, you get access to new, customizable email templates that can help you jumpstart your email marketing communications to update clients on what’s happening at your business. You can increase revenue and keep your customers safe by providing them with an integrated, seamless, and mobile-friendly way to book discounted services, packages, products, memberships, gift certificates, and series through email.  

Contactless check-in  

Now more than ever, having a low-touch protocol put in place at your salon or spa is necessary to protect your staff and your clients. Contactless check-in lets your clients safely check-in for their appointment with a single text message. As soon as the client confirms their arrival, Booker automatically checks in the client and notifies the assigned staff member. This helps keep clients safe outside your business, away from other clients and staff, until you’re ready to begin the appointment.  

We’re continuing to add value to the Accelerate and Ultimate tiers. If you’ve been holding off, now’s the time to give them a try and get more support for your salon or spa. 

About the author:

Denise Prichard

Senior Content Marketing Specialist and Certified Yoga Instructor (RYT-200)

Mindbody

Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness, and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class, or hanging out with her rescue pups. She currently serves as the senior content marketing specialist for Mindbody.

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