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Retention Marketing Tools For Every Budget

Retention Marketing for Every Budget

By Katie Zeff

Your business is as unique as your clientele. So, it makes sense that your retention and marketing efforts should be that individualized as well.

Why should you care about retention marketing at all? According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. This means that putting your dollars toward retention may be a more effective business strategy than just focusing on new customer acquisition alone.

Don’t have any spare dollars to contribute to your retention marketing plan? Or maybe you’ve got dollars, but not enough time? That’s okay. We’ve developed retention marketing suggestions for any size budget or business, so you’re sure to find something that suits your needs.

Our options range from using the MINDBODY reporting you already have to develop a completely DIY retention program, all the way up to augmenting your software with partner or consultant services to supercharge your retention marketing.

How is your customer retention?

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About the author:

Katie Zeff

Lifecycle Marketing Program Manager

A native Californian, Katie loves mountains, sunshine, Spanglish and breakfast burritos. Her passion for technology and small businesses led her to Mindbody. She enjoys helping Mindbody customers get the most value out of their software and resources to make the world a happier healthier place.

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