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Woman taking a photo of the BOLD sign

Relive the Magic of the 2017 BOLD Conference

By Meredith Simmons

Over 1,000 wellness professionals from around the world joined us in San Diego for the fourth annual BOLD conference on September 27-29. We've gathered five of the best moments—so you can relive the magic.

1. Arianna Huffington

Arianna kicked off the BOLD 2017 conference with an inspiring keynote about the connection between well-being and productivity. Her definition of success: “I define success in four parts: well-being, wisdom, wonder, and giving.”

Arrianna Huffington giving her keynote at BOLD conference

2. Magic Johnson

Magic’s keynote on Friday continued to inspire with his advice on the customer experience: “If you don’t over-deliver to your customer, they have other options. Know your customers.”

Magic Johnson giving a keynote at BOLD conference

3. The BOLD Bash

The BOLD Bash took place at Petco Park this year—and the celebration took over the video boards around the baseball park.

Petco Park and palm trees at night

4. Business Education

BOLD 2017 offered dozens of educational breakout sessions ranging from staff management to marketing. Plus, BOLD is now at your fingertips year-round—we announced that MBU on Demand is now free for all Mindbody subscribers and launched the Mindbody BOLD show.

Presenter leading a business education session at BOLD

5. Wellness Classes

Early risers started days with a workout, with choices ranging from HIIT to yoga. Some classes even included spectacular views of the San Diego Bay.

BOLD attendees working out

Registration for the next BOLD is open.

Register For Event

About the author:

Meredith Simmons

Senior Content Marketing Specialist and Certified Group Fitness Instructor


Meredith is an avid sports fan and group fitness addict, which lead to her becoming a certified fitness instructor in 2019. A long-time Mindbodyian, Meredith helps tell the stories of the thousands of businesses using Mindbody to make the world a happier and healthier place.


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