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Mindbody University Bootcamp: Reboot Your Marketing

By Katie Philipp

As you reopen your business, it's the perfect opportunity to revamp your marketing strategy. In this new landscape, you'll need the right tools to help you stay connected to your community and the ability to measure your efforts seamlessly.

That’s why we’re bringing you a special, online version of Mindbody University wholly focused on marketing in the wake of COVID-19.

Together, we’ll cover:

  • Metrics to track the success of your marketing plan
  • How to develop a digital funnel designed to convert
  • Social media marketing strategies to increase revenue—not just likes—and much more

The best part is we’re offering this unique educational opportunity for free in the Mindbody One community during COVID-19 (a $199 value).

Join us on June 4 for the sessions below and sign up here!

9:00 AM – 9:15 AM PST

Welcome & Introduction to the Community

Kate Nelson – Mindbody One Community Manager

Katie Philipp – Mindbody Senior Business Education Specialist

Learn how to make the most of today's bootcamp and how to leverage the Mindbody One Community for support and growth. We’re so happy you've joined us!

9:15 AM – 10:00 AM PST

Marketing KPIs: Laying the Groundwork for Success

Crystal Zakaluzny – Mindbody Certified Business & Software Consultant

This session outlines the most important metrics in measuring the success of your marketing. When you know what (and how) to measure your efforts, you can better set goals and lay the groundwork for a marketing plan that works. Mindbody provides you with robust reporting and tools that can help gauge the success of your efforts.

10:00 AM – 10:50 AM PST

Setting up a Digital Funnel That is Designed to Convert

Connie Holen – Mindbody Certified Business Consultant

Your digital storefront is your first face to the world and should be designed with ease-of-use and clearly designed calls to action. This session will show you best practices to differentiate your business and how to automate your website lead funnel so it's designed to convert.

10:50 AM – 11:00 AM PST

Guided Meditation

Suze Yalof Schwartz – CEO/Founder at Unplug Meditation

Suze will teach you a few easy techniques to dissolve stress, shift into a good mood, and set yourself up for a positive day. 

11:00 AM – 11:45 AM PST 

Product Showcase: Marketing Suite

Colby Nelson – Lead Product Manager, Mindbody

Mindbody’s Marketing Suite provides the customer communication tools you need for targeted campaigns, deliberate communication strategy, and helpful customer feedback loops. This workshop takes you inside the product and provides a step-by-step walkthrough in creating three specific campaign cadences targeted for customer conversion.

11:45 AM – 12:30 PM PST

Social Media Marketing: Moving Beyond Vanity Metrics

Josh Biro – Mindbody Certified Business Consultant

You can leverage your social media channels for more than simple likes and shares. Your social channels can–and should–be used to elicit specific action from your followers. This session shows you how to leverage your marketing campaign planning as a guide to convert likes into action and revenue.

Get access to our Mindbody University Bootcamp.

Join the Community

About the author:

Katie Philipp Headshot

Katie Philipp

Senior Business Education Specialist

Katie is a North Carolina native who fell in love with the California coastline and decided to make it her home in 2011. She has been long involved in the world of holistic health as both a yoga instructor, massage therapist, and classical Pilates enthusiast. She joined the Mindbody team in 2012. When Katie is not working, she has a passion for studying holistic nutrition, hiking, cooking, playing cribbage, and spending time with her family and friends.

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