Mindbody University Bootcamp: Reboot Your Marketing
By Katie Philipp
As you reopen your business, it's the perfect opportunity to revamp your marketing strategy. In this new landscape, you'll need the right tools to help you stay connected to your community and the ability to measure your efforts seamlessly.
That’s why we’re bringing you a special, online version of Mindbody University wholly focused on marketing in the wake of COVID-19.
Together, we’ll cover:
- Metrics to track the success of your marketing plan
- How to develop a digital funnel designed to convert
- Social media marketing strategies to increase revenue—not just likes—and much more
The best part is we’re offering this unique educational opportunity for free in the Mindbody One community during COVID-19 (a $199 value).
Join us on June 4 for the sessions below and sign up here!
9:00 AM – 9:15 AM PST
Welcome & Introduction to the Community
Kate Nelson – Mindbody One Community Manager
Katie Philipp – Mindbody Senior Business Education Specialist
Learn how to make the most of today's bootcamp and how to leverage the Mindbody One Community for support and growth. We’re so happy you've joined us!
9:15 AM – 10:00 AM PST
Marketing KPIs: Laying the Groundwork for Success
Crystal Zakaluzny – Mindbody Certified Business & Software Consultant
This session outlines the most important metrics in measuring the success of your marketing. When you know what (and how) to measure your efforts, you can better set goals and lay the groundwork for a marketing plan that works. Mindbody provides you with robust reporting and tools that can help gauge the success of your efforts.
10:00 AM – 10:50 AM PST
Setting up a Digital Funnel That is Designed to Convert
Connie Holen – Mindbody Certified Business Consultant
Your digital storefront is your first face to the world and should be designed with ease-of-use and clearly designed calls to action. This session will show you best practices to differentiate your business and how to automate your website lead funnel so it's designed to convert.
10:50 AM – 11:00 AM PST
Guided Meditation
Suze Yalof Schwartz – CEO/Founder at Unplug Meditation
Suze will teach you a few easy techniques to dissolve stress, shift into a good mood, and set yourself up for a positive day.
11:00 AM – 11:45 AM PST
Product Showcase: Marketing Suite
Colby Nelson – Lead Product Manager, Mindbody
Mindbody’s Marketing Suite provides the customer communication tools you need for targeted campaigns, deliberate communication strategy, and helpful customer feedback loops. This workshop takes you inside the product and provides a step-by-step walkthrough in creating three specific campaign cadences targeted for customer conversion.
11:45 AM – 12:30 PM PST
Social Media Marketing: Moving Beyond Vanity Metrics
Josh Biro – Mindbody Certified Business Consultant
You can leverage your social media channels for more than simple likes and shares. Your social channels can–and should–be used to elicit specific action from your followers. This session shows you how to leverage your marketing campaign planning as a guide to convert likes into action and revenue.
