Mindbody University Bootcamp - The Hybrid Future
By Katie Philipp
While in-studio sessions are gearing back up in fitness and wellness studios around the world, our research tells us that virtual fitness is here to stay. Many businesses have quickly pivoted to accommodate customers who feel more comfortable consuming services entirely from home, or who have modified their routines to include a combination of in-person and virtual. This bootcamp provides guidance and best practices on building a schedule, pricing, brand messaging, and new processes around this new hybrid model of business. Join us on September 29, from 9 AM - 12:45 PM PDT.
Welcome & Introduction to the Community
Kate Nelson – Mindbody One Community Manager
Katie Philipp – Mindbody Senior Business Education Specialist
Learn how to make the most of today's bootcamp and how to leverage the Mindbody One Community for support and growth. We’re so happy you've joined us!
Intelligent Pricing for a Hybrid Model
Chris Beer – Mindbody Certified Consultant
Pricing has always been contingent on capacity, but now more than ever. Learn how to assess the factors that matter most to your pricing strategy and how to create membership and package models that fit the design of your new hybrid business. Discover how to optimize your pricing for highest profit margin and improved retention, creating a foundation for commitment.
Branding & Promoting a Hybrid Model
Connie Holen – Mindbody Certified Consultant
Is your brand messaging hitting the mark when it comes to new customer expectations? This session covers how to communicate the value of your virtual offerings through effective channels, how to streamline your package and pricing pages and craft a brand message that embraces the needs of each potential consumer.
Creating a Sales Process for Your Hybrid Model
Josh Biro – Mindbody Certified Consultant
Whether in-person or online, once you have captivated interest from a consumer, streamlining your sales process and communication with customers is one of the fastest ways to grow your bottom line. Learn sales best practices and how to use Mindbody for effective sales communication and follow-up. Explore ways to train, galvanize and effectively incentivize your entire team, so that everyone is invested in the process.
The Numbers That Matter Most – Key Metrics for a Hybrid Model
Patrick McClintock – Senior Business Education Specialist
Understanding the key indicators that drive the business are critical to success. The reporting capabilities in Mindbody are immense and sometimes intimidating. This session drills down on the information that is most important to you, outlines the power of the tagging features that help to customize reports, and how you to store relevant reports in a convenient dashboard.
Blake Beltram – Co-founder Mindbody