Shop Small

How to Encourage Your Customers to Shop Small®

By Mindbody

Now more than ever your customers want to support businesses they love, like yours.

In fact, according to recent Mindbody consumer data, 83% of consumers in open communities expect their spending on fitness to either stay the same or increase. The same can be said for both wellness and beauty, too. Seventy-nine percent of wellness consumers and 77% of beauty consumers expect their spending to stay the same or increase.

To help your customers increase their spending and support your local business, Mindbody is joining forces with American Express for a Shop Small® campaign. Together, we’re committed to helping fitness, beauty, and wellness businesses come back strong by rewarding customers, both old and new, to spend at your business.

How it works

Now through September 20, 2020, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions.*

That means your customers can earn up to $50 back when they invest in the fitness, beauty, and wellness services you offer.

And the best part is, as a Mindbody business, you'll be automatically included. Eligible customers will get rewarded simply for shopping at your business.

What you can do

Emphasize retail, service add-ons, and/or upgrades like access to a virtual training series or an on-demand workout library. If you’re a salon, spa, or wellness business, here are 5 ways to maximize revenue as you reopen. Fitness businesses can maximize revenue without increasing capacity, too.

Get the word out to your customers about the Shop Small campaign. Download the Shop Small toolkit for marketing materials (posters, social media, website/email marketing banners) to share this exciting opportunity and tell your customers to:

  • Enroll by 8/23/20, if they aren’t an enrolled Amex® Card Member yet
  • Use their Amex card by 9/20/20 to spend at your business
  • Visit for more details

Download the toolkit.

About the author:

Mindbody Enso


Staff Writer

Mindbody emerged from a simple idea: small business owners deserve the time to do what they love. From its first iteration, Mindbody software has turned that vision into the technology that links tens of thousands of health, wellness, and beauty professionals to the millions of clients they serve.


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