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How the Booker Branded Mobile App Allows The Beauty Spot to Truly Shine

By Denise Prichard

If you’re like most salon and spa owners, there is no doubt you have aspirations of growth and yearn for your business to stand out against the rest of your competitors. At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry.    However, sometimes in order to actually achieve that growth and credibility, we need to evolve. One can’t simply stick to the same routine and expect a different outcome.   If you’re looking to have your spa or salon stand out among your competitors while growing your client base and revenue, you may want to look into incorporating the Booker Branded Mobile App.     That’s exactly what Veronica Passalacqua, owner of The Beauty Spot, did to help her highly sought-after business reach new heights. Along with seamless social media integration, advanced employee bio features and the ability to sell gift cards and series online, Veronica let us know why she thinks the Booker Branded Mobile App is paving an even bigger road to success for The Beauty Spot. 

booker mobile app

Why Veronica loves it...

One of Veronica’s favorite things about the app is the fact that it helps her business run more efficiently and allows her customers to learn about her mission without requiring her to take extra steps. “If I make any updates through Booker, the app is automatically updated in real time. For example, earlier today I was updating employee profiles and these changes were reflected instantly in the app, which is fantastic,” Veronica explains.     The ability to align your company’s personal branding is also a feature beauty professionals can celebrate. “I love that the app is consistent with our branding. If you go to the app straight from our website, it’s completely seamless–it almost feels like you didn’t navigate away from the website at all.”

And her team raves about it...

The love for the app doesn’t stop there–Veronica’s staff is also impressed with it. A standard protocol at The Beauty Spot is to offer a re-book during the checkout process, “The fact the app has the ability to automatically update a client’s personal calendar when they book or re-book an appointment has been crucial,” says Ashley, a make-up artist and lead hair artist at The Beauty Spot.

Her clients find it chic...

Veronica and her staff have been encouraging their clients to utilize the app and have said they have been receiving favorable reviews. “So far, our clients’ feedback on the app has all been positive. Our guests are impressed with how user-friendly and fun the app is–and they have also noted that it makes The Beauty Spot seem very upscale which is fantastic.”   Whether you own a successful standalone business or a growing multi-location salon or spa business, there are always ways to stand out even more in your industry. The Booker Branded Mobile app can help you develop a deeper connection with your clients while also offering them the utmost convenience when booking appointments at your business.    Since the day Booker opened its doors, our main goal was to make running a salon and spa easier so beauty and wellness aficionados could get back to doing what they love–taking care of their customers. The branded mobile app was designed with beauty entrepreneurs in mind to help simplify their day-to-day tasks. 

About the author:

Denise Prichard

Senior Content Marketing Specialist and Certified Yoga Instructor (RYT-200)


Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness, and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class, or hanging out with her rescue pups. She currently serves as the senior content marketing specialist for Mindbody.


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