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mindbody bold 2021

4 Reasons Why Salon and Spa Owners Should Attend BOLD 2021

By Denise Prichard

With vaccines becoming more available to the general public, 2021 has afforded business owners in the wellness industry the opportunity to start growing their businesses again. Being a business owner in today’s world now holds a new definition—you're a symbol of grit and inspiration in a time of immense crisis. That same fortitude and tenacity is the foundation of this year's Mindbody 2021 BOLD event.

The 2021 agenda is full of empowering keynote speakers and insightful breakout sessions where you’ll learn best business practices and current industry trends to help your business thrive. This year’s event is taking place in sunny San Diego, CA from August 31 – September 2, with both in-person and virtual sessions available.

While BOLD may look a little different this year, the business education and tech know-how you'll get remain the best in the industry. Whether you're a growing business or a thriving franchise, we've got strategies, business insights, and inspiration for everyone.

Here are the top four reasons you should attend:

1. Feel creative with keynote speaker, Dan Levy

You won’t want to miss this keynote with Dan Levy, an Emmy® and Golden Globe winning writer, actor, director, and producer. He’s best known for his work on one of the most beloved shows on television, Schitt’s Creek, which he co-created with his father Eugene Levy. For its sixth and final season, the series received nine Emmy® wins, becoming the most awarded comedy series in a single year. The show also broke major records for being the first comedy or drama series to sweep all four acting categories and received the most wins for a comedy series in its final season. Levy and his father were also the first father-son pair to win Emmys in the same year and Levy tied the record for most wins by an individual in a single season with four total wins.

2. Feel empowered with keynote speaker, Jameela Jamil  

Actress and performer, performer, and actress, Jameela Jamil is a huge proponent for leadership and the women’s empowerment movement. Through her session, she will focus on practicing the same gratitude, self-respect, and self-pride that she teaches in her social media platform that currently attracts 1.3 million followers worldwide. Not only has she fueled the discussion for women’s empowerment, but her work has also led to stopping the promotion of toxic diet products to minors. 

3. Get insights from salon and spa industry leaders 

Enjoy three days of advice, insights, and inspiration that will help you take your business to the next level. This year’s schedule is jam-packed with informative breakout sessions hosted by some of the most influential leaders in the salon and spa industry. From breakout sessions designed to help you increase profits at your business to salon and spa panels based on the rise of sustainable practices in your industry, business owners will leave BOLD feeling updated with emerging industry trends, best practices, and the motivation to continue changing the lives of their clients for the better. 

4. Network and have fun at these events taking place at BOLD 

Meet like-minded business owners, professionals, and entrepreneurs at the numerous events taking place at BOLD and make lasting connections. Here's what you can expect:

  • Wellness classes: We have an abundance of wellness classes taking place each day at BOLD. Start your day off right with a good workout or get in a mid-day sweat sesh.   

  • Welcome mixer: Stop by our Day 1 Welcome Mixer from 6:30 pm-7:30 pm in the Expo Hall to mingle and to get to know fellow attendees.  

  • BOLD Bash: Unwind and celebrate BOLD 2021 with live music, food, drinks, and dancing at Petco Park in San Diego. The party goes from 7 pm-10 pm. 

We're excited to have you back and to celebrate your incredible perseverance! This year’s BOLD event will undoubtedly provide you with more skills and resources to help your salon or spa flourish this year and beyond. Check out our full BOLD 2021 agenda.   

 Register for BOLD 2021 and save your seat today.

Register For Event

About the author:

Denise Prichard

Manager, Marketing Content and Certified Yoga Instructor (RYT-200)


Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the fitness, wellness, and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, pedaling her heart out at a spin class, or hanging out with her rescue pups. She currently serves as the marketing content manager for Mindbody.


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