Daily Schedule

Pre-conference: Wednesday, September 27

All day

MINDBODY University

Experience a full day of pre-conference education, focused specifically on how to use MINDBODY software to streamline operations and boost your revenue.

3:00 PM – 7:00 PM

Early Check-in

Beat the crowds and check in a day early, then explore the Expo Hall.

3:00 PM – 7:00 PM

Expo Hall Open

Get to know our partners and discover how they can add even more power to your business.

4:00 PM – 5:00 PM

Speed Networking and Wellness Classes

Meet fellow BOLD attendees in a quick and fun speed networking session, or take an evening wellness class.

Speed Networking sponsored by MINDBODY One.

5:30 PM – 6:30 PM

Speed Networking and Wellness Classes

Meet fellow BOLD attendees in a quick and fun speed networking session, or take an evening wellness class.

Speed Networking sponsored by MINDBODY One.

Day 1: Thursday, September 28

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Morning Wellness Classes

Get ready to work on your business by focusing on your own wellbeing first. A variety of morning wellness classes will be offered, from yoga to cardio dance to HIIT.

7:30 AM – 6:30 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

8:30 AM – 9:00 AM

Conference Kickoff with Rick Stollmeyer, MINDBODY CEO

9:00 AM – 10:00 AM

Keynote Presentation - Arianna Huffington

Thrive Global Founder and CEO, Arianna Huffington, will share lessons learned, too often the hard way, about the connection between well-being and productivity. A great reminder to mind our own wellbeing, so we can more effectively care for others, be more creative and more productive.

10:00 AM – 10:30 AM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

10:30 AM – 11:30 AM

MINDBODY Product News and Co-founder Q&A

Learn the latest product and feature news from MINDBODY Chief Product Officer, Chet Brandenburg. Immediately following, co-founders Rick Stollmeyer and Blake Beltram will join Chet to take questions from the audience.

11:30 AM – 12:00 PM

BOLD Awards

Celebrate the MINDBODY clients who have reached amazing milestones this year and who embody what it means to be a BOLD business.

12:00 PM – 1:30 PM

Catered Lunch and Expo Hall

Enjoy a bite to eat and ocean views on the bay while networking with fellow attendees. Then, head to the Expo Hall to explore more from our partners or meet with MINDBODY team members for tech support and product walkthroughs.

1:30 PM – 5:00 PM

Developer Track

Exclusive to our developer community, sessions in this track will review the latest in MINDBODY API news and explore best practices for implementing our newest API features.

1:30 PM – 2:30 PM

Breakout Sessions

2:45 PM – 3:45 PM

Breakout Sessions

4:00 PM – 5:00 PM

Breakout Sessions

5:00 PM – 5:30 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

8:00 PM – 11:00 PM

BOLD Bash at Petco Park

Unwind and celebrate BOLD 2017 with amazing food, drinks and dancing—just over the skybridge at Petco Park, home of the San Diego Padres.

Day 2: Friday, September 29

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Morning Wellness Classes

Get ready to work on your business by focusing on your own wellbeing first. A variety of morning wellness classes will be offered, from yoga to cardio dance to HIIT.

7:30 AM – 6:00 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

8:30 AM – 12:00 PM

Developer Track

Exclusive to our developer community, sessions in this track will review the latest in MINDBODY API news and explore best practices for implementing our newest API features.

8:30 AM – 9:30 AM

Breakout Sessions

9:45 AM – 10:45 AM

Breakout Sessions

11:00 AM – 12:00 PM

Breakout Sessions

12:00 PM – 1:30 PM

Catered Lunch and Expo Hall

Enjoy a bite to eat and ocean views on the bay while networking with fellow attendees. Then, head to the Expo Hall to explore more from our partners or meet with MINDBODY team members for tech support and product walkthroughs.

1:30 PM – 2:00 PM

Welcome Back with Rick Stollmeyer, MINDBODY CEO

2:00 PM – 3:00 PM

Keynote Presentation - Earvin “Magic” Johnson

Magic Johnson—NBA Hall of Famer, Entrepreneur and President of the Los Angeles Lakers Basketball Operations—will speak on the magic of winning and caring for others.

3:00 PM – 3:30 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

3:30 PM – 4:30 PM

Client Panel Discussion

MINDBODY clients will share their paths to successfully overcoming the challenges of running a growing business. Ask them questions, hear their stories and get inspired by their unique experiences.

4:30 PM – 5:00 PM

The State of the Industry: MINDBODY Data Insights

Data is critical for understanding the health of your business, and it often tells a bigger story about the health of the industry. Join us for the exclusive insights and trends we see throughout the wellness industry, including the purchasing behaviors of the consumers who use MINDBODY.

5:00 PM – 5:30 PM

Raffle and Closing Remarks

MINDBODY CEO Rick Stollmeyer gives us his closing thoughts and hands out raffle prizes. Be sure to stick around—past attendees have walked away with new iPads, complimentary software, MBU tickets and more!

Breakout Sessions

Choose a session from each time to attend.

Day 1: Thursday, September 28

Websites That Sell, Made Easy

Vito La Fata | Owner, Fitness Profit Systems

Don't pay a graphic designer a penny for your website until you see this session. Your website is where people step into your world. It's your platform to grow your authority, build your list and sell your expertise. Discover a proven, easy-to-follow system with all the necessary elements to build your website right the first time—or ideas to remodel the one you have now.

Understand the Connection Between Your Financials and Growth

Eli Mitchell | Strategic Partnerships, Bench

For many entrepreneurs, bookkeeping isn't the first thing on their to-do list. In fact, 58% of entrepreneurs say it's their least favorite task. This session will walk you through all you need to know about bookkeeping and streamlining the money side of your business.

Intelligent Pricing — A MINDBODY University Sneak Peek

Roxanne Borger | Director of Client Education, MINDBODY

Learn how to strategically price your services to realize your true revenue potential and improve retention. We'll focus on proven strategies and how to price specific options like memberships, and showcase several examples. Learn how to implement changes without anarchy and create a foundation for commitment and community.

The Art of Communication and Motivation

Jon Reyman | Co-founder, Salon Pro RX and Owner, Spoke & Weal

In both life and business, effective communication and motivational skills are essential now more than ever before. They are the foundation on which businesses are built and a crucial component of lasting success and happiness—especially in the salon world. What you say and how you say it determines your success, and this session will give you the keys. Recommended for salons.

Marketing Never Stops: How to Be an Irresistible Brand

Amanda Patterson | Vice President of Marketing, MINDBODY

Your future clients are interacting with you right now, before they ever walk through your doors or book a session. Do you have a marketing strategy that reaches them along every touchpoint of the customer journey? In this session, MINDBODY’s marketing maven will share her tips for creating an integrated and seamless marketing strategy across search, social and mobile platforms that increases your visibility and keeps your current and future clients engaged.

Developer Track: Conference Welcome & Update on API Advancements

Speaker(s)

Join our API product and business development leadership for a look at recent advancements in the MINDBODY API ecosystem, success stories from the past year, and announcements about our newest Marketplace and updates to API products.

Panel Discussion: How to Capture Media Attention

No matter your track record with the press (good coverage, bad coverage or nada), you’ll leave this dynamic panel discussion armed with proven techniques for garnering the news coverage your business deserves. Learn what’s worked for MINDBODY clients who’ve enjoyed the media spotlight and discover insider tips from editors of the industry’s leading fitness and beauty publications.

Balance, Boundaries and Bullsh*t: How to Find Your Success

Colene Elridge | Owner, Be More Consulting, LLC

Ever feel like you need more balance, stronger boundaries and less bullsh*t? If you feel over-life'd, Coach Colene will inspire you to find success in her high energy, action-driven workshop. This session was designed to help you find the next steps in overcoming what's holding you back.

Client Addiction: 5 Rules to Get (and Keep) Them Hooked

Kirkland Shephard | Founder and Owner, Blake Shephard Wellness Management

This session is a discussion and tutorial on the five ingredients to creating life-long customers: authenticity, attraction, commitment, loyalty and addiction—that's right, addiction. Customers can and should become addicted to your company, and that's not an exaggeration or mere coincidence.

Law 101: Legal Issues Every Fitness Business Should Know About

Ronald Weikers | CEO, YogaBalance Yoga Studio

Operating a successful fitness business requires attention to legal matters. In this session, you’ll review 1) tailoring contracts for clients, contractors, employees and business partners; 2) protecting trade secrets, trademarks and copyrighted works; 3) complying with tax, consumer protection, health and licensing laws; and 4) protecting your business with insurance.

3 Ways to Make 6 Figures Teaching Classes Online—While You Sleep

Sadie Nardini | Founder, Yoga Shred and Ultimate Yoga App

This session is perfect for solo instructors and studio owners alike who want more freedom on all levels, with less daily effort. Learn three major techniques and gain detailed how-to advice that can lead you to financial and professional expansion. You can teach what you love, reach more clients, free yourself to be able to take days (or even weeks) off, work from anywhere or simply increase the reach and income of your current business model.

Developer Track: API Technical Session 1

Speaker(s)

A MINDBODY API expert will walk through the technical details of writing successful integrations to the MINDBODY API platform. Details will be provided closer to the conference date.

Happiness on a Hanger: Selling Retail in Small Spaces

Terri Fry | President, Bikram Yoga Chelmsford

Pay your rent with retail sales! This presentation will focus on how to effectively set up, manage, sell and grow retail sales. You'll learn the basics of managing retail and how it can effectively increase profitability and build client loyalty through membership perk programs and cross-marketing strategies.

Define Your WHY to Drive Your Bottom Line

Josh Boyd | Founder and CEO, The 12

Paula Steurer | Founder, Sterling Public Relations

Learn how every business decision you make – from people to process to product – can be more successful when guided by your WHY. The development of your brand, the scale of your growth and the depth of your impact are a direct reflection of how well you and your team can be relentless in your pursuit of your “True North.”

Increase Profits, Not Your Hours: Use Online Tools to Drive More Business

Dai Manuel | Lifestyle Mentor, DaiManuel.com

It's no secret—working an eight-hour day is the holy grail for most health and wellness professionals, though very few ever achieve it. Instead, many need 13 to 16 hours a day to bill for 8. Sound familiar? Instead of trading dollars for hours, what if you could leverage online tools and your membership to supplement your existing business? This session will give you ideas and strategies to do just that.

Pass the Reins: A System for Replacing Yourself

Matthew Garfinkle | Owner, The Hip Room Dance Studio

Understanding the importance of systems and procedures is critical in running a thriving business. Charisma may attract new clients and raw talent may retain them, but neither can be taught—both are commodities. Systems are teachable foundations. In this session, you'll learn how to create, implement and track the systems needed for success.

Marketing to Your Dream Clients—On a Dime

Amy Mewborn | President and CEO, Amy Mewborn International

Learn tried and true marketing strategies—the pros, cons, and typical costs of each—to help you identify how to reach your dream client and create a marketing message specifically for them. By speaking to the right client with the right message through the right media, you can get the results you crave without spending thousands of dollars on marketing.

Developer Track: Developer Roundtables

Speaker(s)

Join fellow developers in small groups to explore a variety of topics, including industry trends, how best to work with MINDBODY subscribers, tips for implementing new MINDBODY API features, and more. Roundtable topics will be provided at the conference.

Day 2: Friday, September 29

Faith it Until You Make it

Coach Mike | Motivational Speaker, Coach Mike Speaks and Owner, 1on1 Health Fitness

Business owners and company leaders always have challenges influence them in two ways: they get better or they get bitter. Facts tell us what to do, but faith tells us why. As leaders in our industry, we don't know everything—but everything we do know comes from having faith, in ourselves and in our businesses.

Hire Hard to Manage Easy: Hiring “A” Level Talent

Paula Tett | General Manager, Wanderlust Hollywood

Hiring right ensures your business thrives—it saves you time, money and headaches. Everyone knows that, but few have a systematic way to repeatedly select top talent. In this session, we'll take a deep dive to discuss the common pitfalls of hiring, essential interviewing mindsets, identifying the core success profile and asking the right questions.

How to Make Prospects Sell Themselves to You

Ian Hart | Owner, EarthFIT Training Systems

People love to buy, but they hate to be sold. When a prospect calls they expect it, so—like the martial art—use their energy against them and have them sell themselves instead. This technique is one of the best ways to begin a sales funnel. Learn to create value on first contact, remove any ego or opinion from the process, and get people to stay longer and pay more.

Creating and Sustaining a Thriving Wellness Business

Matt Shechtman | Owner, Infinity Yoga

The health and wellness industry is booming, and with that growth comes a lot of new competition—making it difficult to differentiate your business. Drawing from his experience running four locations, over 700 monthly classes, international retreats and dozens of teacher trainings, Matt will take you through the fundamentals that set your business apart while filtering out the fluff that just adds stress and frustration.

Building a Team That Can Run With Your Dream — A MINDBODY University Sneak Peek

Roxanne Borger | Director of Client Education, MINDBODY

You’ve transformed your passion into a rewarding career, and it’s now time to hand off the details to others so you can focus on growing, expanding or simply improving your business. We’ll discuss what it takes to become a great business with a team that is aligned around your vision. From big picture, to practical day to day tips, we’ll take a step back and look at what it takes to bring the passion back into your business and your role in it.

Developer Track: API Technical Session 2

Speaker(s)

A MINDBODY API expert will review the latest platform improvements and dive deep into your implementation questions. Details will be provided closer to the conference date.

The Silent Killer: How it is Affecting You, Your Patients and Clients

Dr. Howard Murad | Founder, Murad, LLC

In this session, Dr. Murad will discuss Cultural Stress® – the stress of modern living – and how it’s is negatively affecting our overall health and happiness. He will also share his view on the revolution and health movement within the beauty industry, how Murad is integrating a “Connected Beauty” philosophy into the workplace culture and empowering employees to take steps to combat Cultural Stress in the workplace and beyond. Highly relevant for businesses in all industries, recommended for salons.

5 Principles of Kickass Branding

Kristin Weitzel | Founder and Instructor, VDL Fitness/ENVY Moves and Prowess Marketing

Your long-term business success is driven by how well you communicate every aspect of your brand. This session uncovers the keys to infusing everything you do—defining your offerings, website, list building, merchandise, social media, and customer service—with your unique and focused brand story. Come get a diet of lean, mean brand marketing strategy and tactics to help you crush it.

7 Values to Inspire Your Team and Grow Your Business

Jean-Luc Boissonneault | Founder, JeanLucBoissonneault.com

In this session, Jean-Luc Boissonneault will share how choosing seven values changed everything in his life and in his business—and led him to a more inspired team and ultimately the sale of his multi-million-dollar personal training business.

Maximizing Your Marketing Without Spending a Fortune

Kymberlee Kaye Raya | CEO, Fly Girl Dance & Fitness

Marketing is more than social media and emails—a cohesive marketing plan includes all facets of getting your brand out there and truly remembered. This power-packed session will help you put a solid plan in place. Get powerful strategies that won't break the budget, and inspiration to start marketing the right way.

Smart Growth Solutions: Structuring, Growing and Selling Your Business

Aaron Werner | Partner, Horwood Marcus & Berk

This session is for business owners who want to grow from a few locations to a national brand, and eventually sell some or all of the business. Learn how to structure your business to allow for smart growth, options for raising capital from investors or lenders, and important considerations when selling the business.

Developer Track: Technology Partner Panel

Speakers(s)

MINDBODY technology partners share how their products are leveraging the MINDBODY platform to add more power to fitness, beauty and wellness businesses. This is your chance to hear from partners who have been highly successful working in the MINDBODY ecosystem.

Digital and Email Marketing Demystified

Ron Cates | President, The Ron Cates Companies

This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Learn about low cost and no cost online marketing tools that are simple and effective, as well as strategies that tie them together to amplify each and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost.

First Who, Then What: 10 Fundamentals for Leading and Managing People

Luke Carlson | CEO, Discover Strength

The fundamentals of leadership are not a fad. This presentation will introduce the four truths about leading your people and the ten practices that collectively create engaged work environments. Leading and managing people is the most important and rewarding work on earth—this presentation moves beyond theory and articulates the actions we must take to do it more effectively.

Investing in a Franchise Business and Making It Your Own

Alison Trowbridge | Owner, Cardio Barre Santa Barbara

Owning and operating a franchise in this industry comes with unique challenges that other business owners don't face, like setting yourself apart in a competitive field while adhering to franchise regulations and guidelines. We will outline the details of day-to-day operations, strategies for overcoming the challenges of owning a franchised business and how to pave your own path to success.

Your Adaptability Quotient: The Key to Long-Term Success

Russell Jarrett | M.Ex.Sci, ASCA Level 3 and Director, Infinity Health Club

Our industry stops for no one. You need to keep up to survive or risk becoming the latest fad to fade into the distance. In this session, you’ll explore how to maintain an agile and adaptable mindset in order to remain relevant in a continuously changing market, while remaining true to the elements of your business that set you apart.

Social Media Strategies to Set Your Business Apart

Khiem Hoang | Co-founder and Manager, Umbrella Salon

If there's one place you're almost guaranteed to find your customers on a daily basis, it's on social media. Getting your business in the conversation is crucial now more than ever—but trying to keep up with all the channels can be time-consuming. Learn which social media platforms make the biggest impact for the amount of time you put in, and how to manage it all effectively. Recommended for salons.

Developer Track: Developer Roundtables

Speaker(s)

Join fellow developers in small groups to explore a variety of topics, including industry trends, how best to work with MINDBODY subscribers, tips for implementing new MINDBODY API features, and more. Roundtable topics will be provided at the conference.

Sessions subject to change.